In this episode of The Marketing Clubhouse, we’re joined by Tom Horton, Marketing Manager at Phantom Billstickers - New Zealand’s street poster powerhouse.

While most brands chase screens and scrolls, Phantom Billstickers is doubling down on large-scale wall takeovers, tactile media, and creative activations that stop people in their tracks.

We unpack why OOH still delivers unique value in a digital-saturated world, how sustainability is shaping Phantom’s positioning, and how physical campaigns can spark online momentum. This is a conversation about creative constraint, brand storytelling in public spaces, and why offline media might be more powerful than ever.

What we cover in this episode

• Why OOH and street posters are seeing a resurgence in a digital-first era
• What types of campaigns work best in physical public spaces
• How Phantom communicates sustainability credentials without sounding performative
• Designing poster campaigns that spark UGC and social momentum
• Turning creative constraints into bold activation ideas
• How to measure ROI and impact in outdoor media
• Balancing national scale with hyper-local cultural relevance

You should listen if you’re a marketer who lives in dashboards and performance metrics and want to rethink the role of physical media, or you’re curious about how offline can amplify digital - not compete with it.

This episode is a reminder that not everything powerful lives behind a screen.

Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

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In this episode of The Marketing Clubhouse, we’re joined by Michaela Egbers, a marketer who’s spent the last decade helping startups, scale-ups, and creative brands turn strategy and storytelling into real growth.

From being the first marketing hire at Icehouse Ventures to now leading marketing at Ideally, Michaela shares what it takes to build credibility, community, and cut-through in crowded ecosystems.

This conversation explores how strong storytelling scales across founders, investors, marketers, and researchers and why retention, purpose, and clarity matter just as much as acquisition. It’s a practical, thoughtful look at how modern marketing works when you’re building for the long term.

• How to balance credibility and aspiration when storytelling for founders, investors, and scale-ups
• Why retention and community marketing are critical—and what CMOs can learn from ecosystem-led brands
• The role of copywriting across the full funnel, from first touch to long-term engagement
• Helping startups evolve from product-led pitches to purpose-driven brands without losing commercial focus
• The difference between ecosystem marketing and product marketing and how to avoid diluted messaging
• Which marketing metrics actually matter when scaling platforms, communities, and modern SaaS brands

You should listen if you're a marketer, startup founder, or brand leader looking to scale your impact through storytelling, strategy, and community.

Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz

Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Marketing Clubhouse, we’re joined by Cat Emerson, Chief Customer Officer at Kernel Wealth and one of the company’s very first hires. Cat shares what it really looks like to build a brand from the ground up in a fintech startup—far beyond the glossy startup stereotypes. From moving out of big corporate marketing roles into early-stage chaos, to realising that trust (not financial products) is Kernel’s true value proposition, this conversation unpacks the realities of marketing in a highly regulated, emotionally charged category. It’s an honest look at money, trust, and what it takes to grow a brand when the stakes are high.

• The reality of being an early startup hire and how it differs from the “startup glamour” narrative
• Transitioning from corporate marketing into a startup and what surprises most marketers
• Growing with the business: lessons from moving from early hire to Chief Customer Officer
• Why trust—not funds or features—is Kernel’s most important product
• Tackling money shame and deeply ingrained financial myths in New Zealand
• Finding creative marketing opportunities in a tightly regulated fintech environment

If you’re a marketer navigating a high-trust, high-risk category where getting it wrong really matters, this episode is for you. From anyone working in fintech, finance, or regulated industries, or for marketers who want a realistic view of what “building from scratch” actually looks like.

Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!

Our members get access to educational events, social networking events, dinner club events, webinars, exclusive perks, and a private Slack network of marketers across Australia & New Zealand.

Follow us on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz

Follow us on Instagram: @themarketingclub_aunz

Find your membership options and subscribe to our newsletter at www.themarketingclub.com or get in touch at contact@themarketingclub.org

Hosted on Acast. See acast.com/privacy for more information.