What began as playful Super Bowl counter-programming has grown into one of the most successful adoption platforms in television history. Now in its 22nd year, the Puppy Bowl has helped prove that joy, storytelling, and animal rescue can coexist — and work.

In this episode, we go inside the Puppy Bowl with Dan Schachner, the longtime “Rufferee” who has been part of the event’s evolution into a cultural phenomenon. Dan shares how the Puppy Bowl actually comes together behind the scenes, how puppies are selected from shelters and rescues, and why adoption has always been the true goal.

A remarkable 100% of the dogs featured on the Puppy Bowl have been adopted, and Dan opens up about what that impact really looks like — from unforgettable on-set moments to the quieter success stories viewers never see. We also talk about what’s new this year, the growing focus on senior and special-needs dogs, and how fostering and adoption have shaped Dan’s own life.

It’s funny, heartfelt, and a reminder that sometimes the most joyful things on TV can also change lives.

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