When tragic events unfold and your feed erupts with takes, counter-takes, and performance activism, the pressure to say something—or explain why you're not saying anything—becomes suffocating. But what if the entire premise is flawed?

In this episode, we examine the messy intersection of social media, influence, and responsibility during times of crisis, unpacking:

• Why influence is a byproduct of visibility, not a moral badge you earn

• The difference between being loud and being effective (and why one rarely creates the change we think it does)

• How algorithms weaponize our emotions to keep us divided, distracted, and smaller

• The litmus tests every business owner and consumer needs before posting—or reacting

The Construct We're Living In

• Social media isn't reality, yet it rules our worlds in ways we're only beginning to understand

• We've expanded who counts as "public," but the mechanism of influence hasn't changed since Hollywood award shows

• Information overload has given us more access than ever with somehow less clarity than ever

• Polarizing content drives engagement, creating a constant stream of emotionally charged information designed to keep us activated

The Business Owner's Dilemma

• The pressure to address current events versus the fear of saying the wrong thing (or nothing at all)

• Why announcing "it feels weird to post" is often a cop-out masquerading as awareness

• The slippery slope of tying your business values to political stances—and when it's worth it

• Three critical questions to ask before you post: Are you informed or dysregulated? Can you hold a boundary when someone disagrees? Does this align with how you want to be perceived long-term?

The Consumer's Responsibility

• Unfollowing someone is your right—announcing it aggressively serves no one

• The grocery store apple test: Would you do this in real life, or only behind a screen?

• How engaging with one piece of content flips your entire algorithm, creating echo chambers that feel like reality

• Why keyboard warrioring keeps us distracted from the actual work of creating change

This conversation reminds us that posting your opinion isn't the same as taking action. Whether you're a business owner wrestling with what to share or a consumer deciding where your attention goes, this episode offers the framework to move through these decisions with intention rather than reactivity. Being loud is not the same as being effective. Nuance dies in 60 seconds. And we're all being manipulated by systems designed to keep us fighting with each other instead of seeing the full picture.

Follow Krysta:

Instagram: ⁠⁠⁠⁠⁠@thekrystahuber⁠⁠

Instagram: ⁠@thespreadmktg⁠

Instagram: ⁠@thefitnessfyx⁠

I recently sat down with a client launching a new business, and one word kept showing up in every single decision they made: intention. Not convenience. Not "that's how it's always been done." Pure, deliberate intention. In a world obsessed with speed, optimization, and AI-generated everything, this conversation stopped me in my tracks.

In this episode we dive into:

• Why the hustle-to-soft-girl overcorrection made trying feel embarrassing

• How confusing efficiency with ease is stealing your satisfaction

• The one word that will differentiate you in 2025 and beyond

• Why clarity is actually less exhausting than being wishy-washy

The Convenience Trap

• You're being sold "easy" at every turn, but easy often means less satisfaction when you actually accomplish the goal

• AI and technology promise speed, but everyone's starting to sound the same—and it's boring

• We've confused efficiency with ease in a way that removes effort, and therefore removes intention

• The real issue was never effort—it was effort without clear direction

The Overcorrection Nobody's Talking About

• Pre-COVID hustle culture burned us out, so we swung hard into "soft girl era" territory

• Suddenly caring too much became a red flag and trying became embarrassing

• Wanting something badly meant you were "too attached" and needed to let it go

• But here's the truth: if you didn't care, nothing would happen—no results, no relationships, no life you actually want

Why Intention Is Your Competitive Advantage

• Being intentional means knowing your purpose, which actually helps you make decisions faster

• When you know what inspires you to move, it's easier to throw out what doesn't align

• Intention shows up as infectious energy—people can feel when something's been thought through

• In dating, business, fitness, and life: clarity isn't asking too much, it should be the bare minimum

This conversation reminds us that slowing down to speed up isn't just a cute saying—it's how you actually build a life worth living. Whether you're overwhelmed by too many fitness rules or exhausted from saying yes to everything in your business, this episode offers permission to pick two things, commit to them intentionally, and stop apologizing for caring.

Looking for more on moving with purpose? Check out previous episodes where we explore building capacity over chasing goals.

Follow Krysta:

Instagram: ⁠⁠⁠⁠⁠@thekrystahuber⁠⁠

Instagram: ⁠@thespreadmktg⁠

Instagram: ⁠@thefitnessfyx⁠

A movie about a ping-pong prodigy became an unexpected masterclass in the psychology of achievement. After seeing Marty Supreme, I couldn't stop thinking about one line that perfectly captures why some people get what they want while others stay stuck in perpetual "someday" mode.

In this episode we dive into:

• The difference between wanting something in theory versus wanting it so deeply in your bones that failure doesn't even enter your consciousness

• Why asking for permission or signs might actually be keeping you from the thing you say you want

• The exact mindset shift that separates people who achieve their goals from those who keep re-starting them

• How to stop making it harder on yourself by re-deciding your commitment every single day

When There's No Other Option

• You've been thinking about the same goal for months or years, constantly finding reasons why "now isn't the right time"

• The real issue isn't your circumstances—it's that you're treating your goal like an option instead of an inevitability

• Marty Supreme doesn't try to sound confident or hype himself up; he's already decided the outcome is his

• When someone asks "what if it doesn't work out?" and your genuine response is confusion because that reality doesn't exist in your mind

The Permission Problem

• Reaching out for validation reveals you're still waiting for external proof that you're ready (spoiler: you already know)

• Looking for "signs" can be empowering, but it can also be another delay tactic disguised as spiritual alignment

• The entrepreneur asking "tell me I'll be okay" already knows the answer—she's built a thriving business with limited time, showing exactly how she'll show up when she goes all in

• Your track record of follow-through matters more than any pep talk someone else can give you

Moving Like You've Already Won

• When you truly believe the outcome is inevitable, the uncomfortable actions required to get there feel easier to execute

• You stop wasting energy debating whether you should do the thing and channel that energy into actually doing it

• The person who can't complete a 10-question Google Doc or track food for three days is revealing how badly they actually want what they say they want

• Wanting something more for someone else than they want it for themselves creates an imbalance that guarantees failure

This conversation reminds us that confidence isn't about never doubting yourself—it's about refusing to let those doubts change your trajectory. Whether you're trying to lose 15 pounds or quit your full-time job to go all in on your business, this episode offers the reality check and permission slip you need to stop treating your goals like maybes and start moving like someone who's already decided.

Looking for more on building unshakeable commitment? Check out previous episodes where we explore sustainable systems over seasonal resets and why approval-seeking behaviors derail your progress.

Follow Krysta:

Instagram: ⁠⁠⁠⁠⁠@thekrystahuber⁠⁠

Instagram: ⁠@thespreadmktg⁠

Instagram: ⁠@thefitnessfyx⁠