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Swim Against The Tide

Swim Against The Tide

Von: Steve Henry
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The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.© 2026 Steve Henry Erfolg im Beruf Management & Leadership Ökonomie
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  • Ep093 – Heather Matthews, MD, Littles | Driving Trust – Scaling a family brand | SATT

    Ep093 – Heather Matthews, MD, Littles | Driving Trust – Scaling a family brand | SATT
    Jul 9 2026

    In this episode of Swim Against The Tide, Steve Henry talks to Heather Matthews, Managing Director of Little’s Chauffeur Drive – a 60-year-old Scottish family business built on trust, service and an obsessive attention to detail.

    From its humble beginnings as a three-car taxi business in Glasgow to becoming a global chauffeur network, Little’s has stayed distinctive in a crowded market by doing the simple things exceptionally well.

    And then there are the cars: that unmistakable deep maroon fleet, a visual signature that makes Little’s instantly recognisable and says everything about a brand that has never wanted to blend in.

    The SATT Team :)

    #podcast #business #swimagainstthetide #growth #entrepreneurship
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    51 Min.
  • Ep092 – Mairead Quigley, Hd of Product Marketing, Phlo | From Prescriptions to Preventative Health | SATT

    Ep092 – Mairead Quigley, Hd of Product Marketing, Phlo | From Prescriptions to Preventative Health | SATT
    Jul 2 2026

    In this episode of Swim Against The Tide, Steve talks to Mairead Quigley, Head of Product Marketing at Phlo — the digital pharmacy scaling fast in one of healthcare’s most competitive and talked-about spaces.

    Mairead shares how Phlo moved from NHS prescription delivery into private digital healthcare, why GLP-1 weight-loss treatments have become such a major growth engine, and what it takes to build trust, patient care and marketing momentum in a highly regulated market.

    From white-label partnerships with brands like Morrisons and Holland & Barrett to the future of preventative healthcare, this is a fascinating look at how a digital pharmacy can grow quickly without ever losing sight of the patient.

    The SATT Team :)

    #podcast #business #swimagainstthetide #growth #entrepreneurship
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    48 Min.
  • Ep091 – Sam Vennings, Co-Founder, Wuffes | Wuffes – teaching an old market new tricks | SATT

    Ep091 – Sam Vennings, Co-Founder, Wuffes | Wuffes – teaching an old market new tricks | SATT
    May 28 2026


    Sam Venning is the co-founder of Wuffes, the dog supplement brand that turned a personal search for help with an ageing dog’s arthritis into one of America’s fast- growing pet health businesses.

    In this episode, we talk about building trust in a crowded supplement market, moving from DTC growth to national retail, and what changes when a founder has to grow from ecommerce operator into science-led brand leader.

    Sam’s drive and passion really come across in this episode, with his energy making a real difference for pets being an absolute focal point for future success.

    The SATT Team :)

    #podcast #business #swimagainstthetide #growth #entrepreneurship
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    55 Min.
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