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Swim Against The Tide

Swim Against The Tide

Von: Steve Henry
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The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand. If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.© 2026 Steve Henry Erfolg im Beruf Management & Leadership Ökonomie
  • Ep089 – Humphrey Bodington, Co-Founder, Conka | Conka: Naturally unlocking brain potential | SATT
    May 14 2026

    In this week’s fascinating episode, Humphrey Bodington, the co-founder of Conka, along with his business partner Harry Glover, discusses the journey of creating a unique cognitive performance product that combines plant extracts and nootropics – with a supporting app that can actually measure the success of their products.

    Inspired by their history and love of rugby the conversation delves into the science behind brain health, the importance of cognitive performance in sports, and the trials conducted with professional athletes.

    The discussion also highlights the transition from recovery-focused products to those aimed at enhancing overall performance, as well as the potential for expanding the product's reach beyond professional sports to everyday decision-makers in the commercial world.

    Finally, Humphrey openly shares the challenges and successes faced in their entrepreneurial journey, emphasising the significance of passion, resilience, and strategic planning for future growth.

    The SATT Team :)

    #podcast #business #swimagainstthetide #growth #entrepreneurship

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    58 Min.
  • Ep088 – Gillian Ridley Whittle, Founder, Peachaus | Building Peachaus: Creating a movement for good | SATT
    May 7 2026

    In this episode of Swim Against The Tide, Steve talks to Gillian Ridley Whittle, founder of Peachaus, a women’s underwear and leisurewear brand with a mission far bigger than fashion.

    After a hugely successful career in corporate retail — including senior roles at Marks & Spencer, Topshop and major Australian retailers — Gillian stepped away from a world that no longer felt aligned and set out to build something rooted in care, comfort and purpose.

    Peachaus is now taking bra fittings into workplaces, festivals and communities, helping women understand their bodies, feel comfortable, and step into their confidence.

    This is a conversation about fear, reinvention, women’s health, purpose-led business, and why Gillian believes comfort can be the start of a movement she is passionate to deliver.

    The SATT Team :)

    #podcast #business #swimagainstthetide #growth #entrepreneurship

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    51 Min.
  • Ep087 – Jay Worthy, Group CEO, MyZone | Creating momentum & motivation in the fitness market | SATT
    Apr 30 2026


    This week we meet Jay Worthy, Group CEO of MyZone, who takes us on a remarkable journey - from sofa-surfing in London after trying out for the Royal Marines, to running a billion-dollar fitness equipment business, to hitting rock bottom with burnout. This wonderful episode has everything.

    He shares how nature healed him, why he walked away from the corporate jet lifestyle, and how he rebuilt himself as a leader with what he calls a "SustainableOS."

    A raw, honest conversation about identity, recovery, and what it really means to lead well.

    The SATT Team :)

    #podcast #business #swimagainstthetide #growth #entrepreneurship

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    58 Min.
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