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  • Key Attributes of High Performing Operators: Dominating the Fitness Industry: How Leaders Stay Ahead | Chris Feather, Brando Hasick & Katie Martin EP05

    Key Attributes of High Performing Operators: Dominating the Fitness Industry: How Leaders Stay Ahead | Chris Feather, Brando Hasick & Katie Martin EP05
    May 3 2023
    Join Michael Ramsey in Episode Five of Sweat VS Equity as he talks with 98 Gym's Founding Director; Chris Feather, Body By Brando CEO and Founder; Brando Hasick and Sweat Trainer and KFIT's Founder; Katie Martin at the AUSFitness Industry Trade Show and Summit. Your host Michael Ramsey is the Co-Founder of Australia’s fastest growing Pilates franchise STRONG Pilates, and the Australia 2022 Young Entrepreneur of the year in Fitness. He successfully launched his career in the fitness space after selling 6 x F45 studio in 2019 and 10x-ing his investment. 00:09 - Building a successful fitness business 05:10 - Crafting an authentic brand for your fitness business 09:12 - Targeting your ideal client & aligning your fitness brand 12:21 - The 98 Gym brand philosophy: lessons for fitness entrepreneurs 15:10 - Carving your niche in the competitive fitness market 17:32 - Implementing effective frameworks & systems for gym management 24:12 - Expanding your fitness business online for greater reach 25:01 - Hiring strategically & fostering a strong company culture 28:29 - Secrets to fitness business success: service quality, consistency, & communication 35:45 - Pivoting your fitness business for continued growth 39:14 - Client retention strategies for long-term success 43:05 - Embracing the future of the fitness industry as a business owner Listen On: YouTube - https://youtu.be/s-a8rueRBko Follow Sweat VS Equity: Instagram: https://www.instagram.com/sweatvsequity TikTok: https://www.tiktok.com/@sweatvsequity Follow Your Host - Michael Ramsey: Instagram: https://www.instagram.com/ramslegit Follow Your Guests - Chris Feather: Instagram - https://www.instagram.com/chris_feather Brando Hasick: Instagram - https://www.instagram.com/brando.hasick Katie Martin: Instagram - https://www.instagram.com/katiemmartin_ STRONG Pilates: Instagram: https://www.instagram.com/strong Website: https://strongpilates.com.au/ The App (Apple Store): https://apps.apple.com/app/strong-rowformer/id1484107664 The App (Google Play): https://play.google.com/store/apps/detailsid=com.fitnessmobileapps.strongelsternwick&hl=en&pli=1 Produced by Pivotal Conversations Edited by Pivotal Conversations
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    45 Min.
  • Decoding the World of Fitness Franchising: Propel Your Business Forward | Pete Hull EP04

    Decoding the World of Fitness Franchising: Propel Your Business Forward | Pete Hull EP04
    Apr 16 2023
    Join Michael Ramsey in Episode Four of Sweat VS Equity as he talks with Fitstop's Founder and CEO, Pete Hull. From starting in a tin shed to now boasting 100+ studios, Pete shares the journey of Fitstop's growth and the invaluable lessons he's learned throughout the process. Your host Michael Ramsey is the Co-Founder of Australia’s fastest growing Pilates franchise STRONG Pilates, and the Australia 2022 Young Entrepreneur of the year in Fitness. He successfully launched his career in the fitness space after selling 6 x F45 studio in 2019 and 10x-ing his investment. 00:00 - Introduction 05:18 - Early growth strategy 10:59 - Franchising & current strategy 11:52 - Lessons learnt from a tin shed to Fitstop franchise 15:27 - Systemising fitness & franchising 23:44 - Importance of data collection & presale 26:11 - Benefits of franchising 32:10 - Mentoring & benchmarking in a franchise network 37:02 - F45 & media scrutiny 44:21 - Navigating the US fitness market & brand ambassadors 48:46 - Success stories & franchise models 51:33 - Inspirational brands & businesses 1:01:08 - Success in franchising: key attributes & planning 1:07:35 - The future of the fitness Industry Listen On: YouTube - https://youtu.be/s-a8rueRBko  Follow Sweat VS Equity: Instagram: https://www.instagram.com/sweatvsequity TikTok: https://www.tiktok.com/@sweatvsequity Follow Your Host - Michael Ramsey: Instagram: https://www.instagram.com/ramslegit Follow Your Guest - Pete Hull: LinkedIn - https://www.linkedin.com/in/pete-hull-9306ba140 STRONG Pilates: Instagram: https://www.instagram.com/strong Website: https://strongpilates.com.au/ The App (Apple Store): https://apps.apple.com/app/strong-rowformer/id1484107664 The App (Google Play): https://play.google.com/store/apps/details?id=com.fitnessmobileapps.strongelsternwick&hl=en&pli=1 Produced by Pivotal Conversations Edited by Pivotal Conversations
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    1 Std. und 12 Min.
  • Build A Thriving Community: Maximise Your Success | Sam Wood & Pete Hull EP03

    Build A Thriving Community: Maximise Your Success | Sam Wood & Pete Hull EP03
    Mar 26 2023
    In the third episode of Sweat VS Equity, Michael Ramsey is joined by two community-building experts: Sam Wood, the Founder of 28 By Sam Wood, who has helped over 600,000 individuals train on his app; and Pete Hull, the Founder and CEO of Fitstop, who has successfully opened over 100 studios. Together, they share their insights and expertise on cultivating communities. Your host Michael Ramsey is the Co-Founder of Australia’s fastest growing Pilates franchise STRONG Pilates, and the Australia 2022 Young Entrepreneur of the year in Fitness. He successfully launched his career in the fitness space after selling 6 x F45 studio in 2019 and 10x-ing his investment. 2:40 - Introduction 11:50 - How vulnerability can help your business 15:49 - Delegating to your staff for success 18:00 - Secrets to building a thriving community 23:10 - Turn your critic into an advocate 32:33 - Who are the heroes in your community? 35:26 - Signs of an incredible community 37:20 - On a scale of 1/10, how important is community in business? 48:20 - The brands that do this BEST! 51:27 - The most important tip for building a successful community 58:16 - The future of the fitness industry Listen On: YouTube - https://youtu.be/s-a8rueRBko  Follow Sweat VS Equity: Instagram: https://www.instagram.com/sweatvsequity TikTok: https://www.tiktok.com/@sweatvsequity Follow Your Host - Michael Ramsey: Instagram: https://www.instagram.com/ramslegit Follow Your Guests - Pete Hull: LinkedIn - https://www.linkedin.com/in/pete-hull-9306ba140 Sam Wood: LinkedIn - https://www.linkedin.com/in/sam-wood-aa04bb157  STRONG Pilates: Instagram: https://www.instagram.com/strong Website: https://strongpilates.com.au/ The App (Apple Store): https://apps.apple.com/app/strong-rowformer/id1484107664 The App (Google Play): https://play.google.com/store/apps/details?id=com.fitnessmobileapps.strongelsternwick&hl=en&pli=1 Produced by Pivotal Conversations Edited by Pivotal Conversations
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    1 Std. und 4 Min.
  • Success In The Fitness Industry: Opportunities In 2023 | Sam Canavan EP01

    Success In The Fitness Industry: Opportunities In 2023 | Sam Canavan EP01
    Jan 29 2023
    In the first episode of Sweat VS Equity, host Michael Ramsey sits down with Sam Canavan, the Managing Director of Class Pass APAC. Sam was instrumental in the integration of Class Pass with MindBody, the largest wellness B2B SaaS booking platform. Under his leadership, Class Pass is now valued at over $1 billion. Your host Michael Ramsey is the Co-Founder of Australia’s fastest growing Pilates franchise STRONG Pilates, and the Australia 2022 Young Entrepreneur of the year in Fitness. He successfully launched his career in the fitness space after selling 6 x F45 studio in 2019 and 10x-ing his investment. 1:26 - Introduction 8:40 - Sam's background in the military 17:30 - Valuation of over $1 billion 26:40 - Consumer behaviour 37:20 - Best performing fitness genres 44:40 - Avoid investing in this! 48:25 - Attributes of great operators 55:00 - The one thing top performing studios do 1:00:00 - Online vs face to face studio experiences 1:07:50 - The future of the fitness industry Listen On: YouTube - https://youtu.be/s-a8rueRBko  Follow Sweat VS Equity: Instagram: https://www.instagram.com/sweatvsequity TikTok: https://www.tiktok.com/@sweatvsequity Follow Your Host - Michael Ramsey: Instagram: https://www.instagram.com/ramslegit Follow Your Guest - Sam Canavan: Instagram - https://www.instagram.com/samcanavan STRONG Pilates: Instagram: https://www.instagram.com/strong Website: https://strongpilates.com.au/ The App (Apple Store): https://apps.apple.com/app/strong-rowformer/id1484107664 The App (Google Play): https://play.google.com/store/apps/details?id=com.fitnessmobileapps.strongelsternwick&hl=en&pli=1 Produced by Pivotal Conversations Edited by Pivotal Conversations
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    1 Std. und 14 Min.