Sustainable Business Development
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Sustainable Business Development
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Business development doesn’t have to feel exhausting, awkward or based on luck.
In this episode of The Pathway to Partnership Podcast, Cecilia Poullain breaks down how women lawyers can build a clear, reliable system for attracting work — without trying to do everything.
Starting with a simple story about two lawyers who took very different approaches to relationship-building, Cecilia explains why much of your work is likely already coming from closer than you think — often from inside your own firm — and how focusing on the right relationships makes marketing far easier and more effective.
You’ll learn:
- Why many women lawyers dislike marketing — and the biggest mistake they make
- How to identify where your work actually comes from and focus your energy there
- Why relationship-building inside and outside your firm matters more than visibility alone
- How to use the “know, like, trust” funnel to create a sustainable marketing system
This episode is about replacing scattered effort with focus — so business development becomes simpler, more natural and far more effective over time.
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