Super Bowl Advertising Trends, Creative Strategy, and Brand Competition Titelbild

Super Bowl Advertising Trends, Creative Strategy, and Brand Competition

Super Bowl Advertising Trends, Creative Strategy, and Brand Competition

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Dr. Americus Reed, II, Wharton Professor of Marketing, breaks down the strengths, themes, and competitive dynamics of this year’s Super Bowl ads, including the role of nostalgia, humor, artificial intelligence, and long-term brand storytelling.

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