Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue Titelbild

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

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 Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!Patterns in the Cloud Management & Leadership Marketing & Vertrieb Ökonomie
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  • How Wellbell Got to 87% Subscription (Offer, Education, and Retention Playbook)

    How Wellbell Got to 87% Subscription (Offer, Education, and Retention Playbook)
    Jan 20 2026
    In this episode of Subscription Prescription, I’m joined by Hattie Gilpin, Director of Operations at Wellbel (a hair, skin, and nail supplement brand that’s ~87% subscription) and a founder of HAM, a new analytics platform built for subscription operators.

    We dig into the real problems subscription brands face when their data is split across tools (or disappears after platform migrations), and how operators can get clarity without staring at 50 reports.

    Hattie also shares what’s helped Wellbel build a subscription-heavy business: education-first onboarding, community-driven insights, and an intentional retention strategy that actually matches how customers consume the product.

    What we cover:
    • Why subscription brands lose critical history during migrations — and how to prevent it
    • How Wellbell drives subscription adoption without forcing subscription-only
    • The onboarding + education playbook to reduce “it’s not working” cancellations
    • Using post-purchase + support data to find holes in the customer journey
    • How to think about cohort performance: offers, billing cycles, variants, and seasonality
    • A simple “crash course” on subscription analytics (what to look at first)
    For more insights like these, subscribe to our weekly newsletter: https://newsletter.thesubscriptiondoc.com

    Connect with Hattie on LinkedIn: https://www.linkedin.com/in/harriet-gilpin/

    Learn more about HAM: https://goham.io
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    46 Min.
  • How to Use Discounts, Gifts, and Promotions Without Killing Your LTV

    How to Use Discounts, Gifts, and Promotions Without Killing Your LTV
    Jan 13 2026
    In this solo episode of Subscription Prescription, I dig into one of the biggest headaches in DTC subscriptions: offer strategy. Should you run a discount, add a gift, or push a limited-time promotion? I break down the good, bad, and overlooked strategies behind each of these tools—and how they impact your conversion, margin, and long-term retention. We’ll cover:
    • When discounts work—and when they actually hurt your LTV
    • How to use gifts to drive value without overspending
    • Smarter ways to run promotions that don't trigger churn
    Whether you're planning your Q1 campaign or trying to optimize an evergreen flow, this episode gives you tactical ideas to use right away. Learn more at https://thesubscriptiondoc.com
    Connect with me on LinkedIn: https://www.linkedin.com/in/matthewholman
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    16 Min.
  • CRO for Subscription Brands: Fix Your Funnel and Boost Subscription Take Rate

    CRO for Subscription Brands: Fix Your Funnel and Boost Subscription Take Rate
    Jan 6 2026
    Most brands think CRO = button colors and checkout tweaks. It’s not.

    In this episode of Subscription Prescription, I’m joined by Anthony Morgan (CEO & Founder of Enavi) to break down what real conversion rate optimization looks like for ecommerce subscription brands and where the biggest wins actually hide (hint: it’s usually not checkout).

    We cover how growing brands diagnose funnel bottlenecks, why product discovery is breaking your growth, the “inside funnel” metrics Anthony uses, and the simplest subscription unlock we see brands miss: communicating clear subscription value props directly in the buy box.

    What you’ll learn:
    • What CRO actually is (influencing behavior + validating with experiments)
    • The 4 “inside funnel” metrics (and where most Shopify brands struggle)
    • Why checkout optimization is often a time-waster
    • How to improve product page performance when paid traffic lands on PDPs
    • The North Star metric Anthony likes: Revenue per User (ARPU) — and why segmentation matters
    • The fastest subscription lift: subscription value props in the buy box (and how one brand saw a 51% increase)
    Tools Anthony recommends: GA4, Hotjar, Heatmap.com, Microsoft Clarity, Intelligems, Convert

    Connect with Anthony: https://www.linkedin.com/in/anthonycmorgan/
    Learn more at Enavi: https://www.enavi.co/

    If you’re trying to increase conversion, improve subscription take rate, and make more money from the traffic you already have — this episode is for you.

    Subscribe for weekly episodes every Tuesday: https://newsletter.thesubscriptiondoc.com
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    36 Min.
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