Have you ever seen that Netflix show, Nailed It?

It’s the one where amateur bakers try to recreate a masterpiece cake. They have the recipe and the ingredients, but the result is usually a hot mess of sliding cake layers.

That is exactly what happens when we buy "shortcuts" and blueprints in online business. We have the template, but we don't have the same team, budget, or experience as the person selling it.

In this episode, we’re talking about why copying someone else’s homework is risky, and why you need to stop throwing spaghetti at the wall and start understanding why things work.

We chat about:

1. The "Nailed It" reality: Why having the exact recipe doesn't guarantee the result (especially if you don't have the same "kitchen" as the guru).
2. The Highlight Reel: The invisible details you don't see in a blueprint—like their ad budget, their full-time social media staff, or how long they warmed up their audience.
3. Tactics vs. Strategy: Why copying an action (like sending an email at 9am) fails if you don't understand the strategy behind it (creating urgency).
4. The Spaghetti Problem: Why making sales from a random guess is actually dangerous—because if you don't know why it stuck, you can't repeat it.
5. Changing one thing at a time: Why testing a new offer, new price, and new audience all at once makes it impossible to know what worked.

Today’s Tiny Test:

Write down one thing you are going to change in your business (e.g., your email frequency, your price, or your subject line style).

Don't change everything at once. Just change that one variable and compare the results to what you were doing before. That is how you get actual data instead of just guessing.

Mentioned in this episode:

The 2026 Experiment: If you want to stop guessing and start testing alongside me, come join The 2026 Experiment. It’s a year-long living laboratory where I share every experiment, every clue, and every honest debrief (including the flops).

Join for 50% off (Early Access) until midnight Dec 31st: theunicornadvisory.com/2026

Connect with Sue:

1. Instagram: @theunicornadvisory
2. Voxer: @unicornsue
3. Website: theunicornadvisory.com