Stop Pausing Winning Ads With Meta Andromeda, Kill Conversions Instead - Part 2
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Stop Pausing Winning Ads With Meta Andromeda, Kill Conversions Instead - Part 2
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Are you still pausing “winning” ads because Meta tells you the CPA is broken? In this episode, we break down the next layer of our three-part series on why turning off Meta’s conversion obsession is the smartest move you can make right now.
John Moran walks us through a real case study where individual category campaigns, feeder strategy, and engagement metrics drove an 80% lift in new customers. We unpack why hook rate, CTR, and directional signals matter more than platform-reported conversions, and how Shopify and blended nCAC become the real source of truth.
We also connect the dots between Meta and Google in a way most marketers completely miss. You’ll hear how improved Meta creative reduced Google spend by 20% while increasing total new customers by 37%. And if you want proof that Meta is a top-of-funnel growth engine and not an attribution tool, this episode lays it out step by step.
In This Episode:
- Why you should not pause winning ads
- Hook rate & outbound CTR benchmarks
- Example of benchmarking with nCAC
- Amazon, Google, and Meta sales overlap
- Case study: Meta’s impact on Google results
Mentioned in the Episode:
Previous Episodes On Why You Should Not Pause Ads: https://www.youtube.com/@perpetual_traffic
Tier 11’s nCAC: https://www.tiereleven.com/ncac
Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite
Listen to This Episode on Your Favorite Podcast Channel:
Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491
Follow and listen on Spotify:
https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK
Subscribe and watch on YouTube:
https://www.youtube.com/@perpetual_traffic?sub_confirmation=1
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Connect with John Moran:
LinkedIn: https://www.linkedin.com/in/johnmorangads
Connect with Ralph Burns:
LinkedIn - https://www.linkedin.com/in/ralphburns
Instagram - https://www.instagram.com/ralphhburns/
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