Stop Marketing Your Inner Work (Do This Instead)
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Most heart-centred coaches, healers, and practitioners are marketing what people need instead of what they're actually asking for. And yes, it's costing them clients.
In this week's Serving Circle Marketing Mastermind, Tyson breaks down the difference between a "priority problem" and a broad, nebulous one, using the TIME framework (Top of mind, Investable, Measurable, Easy win) to test whether your message will actually convert. He also introduces the "billboard vs the shop" metaphor: what you put on your billboard to get someone in the door is not the same as the deep work you do once they're inside.
You'll learn:
- Why "more self-love" or "inner child healing" rarely gets a client to say yes, and what to say instead
- The four meta-niches almost every buying decision falls into (love & relationships, health & fitness, finance & wealth, business & career)
- A simple test to tell if a problem is tangible enough to market
- The live "Find the Priority Problem" exercise so you can play along
- This week's action step: pick a priority problem and test it on five real people
If you are a spiritual coach, healer, practitioner, or facilitator, check out my linktree below for extra resources such as:
- Join the complimentary Marketing Mastermind Group Calls
- The Quick Win Campaign eBook - Generate 20 leads in 20 days
- Access to the Serving Circle Community - Find collaborations with other spiritual business owners
- Social Media links
https://linktr.ee/tysonsharpe