#51. We answer listener questions that hit the real pain points of candle making, from knowing when a recipe is truly ready to sell to keeping fragrance strong through the full burn. We also share how we source supplies and how we built a candle brand from zero customers by getting specific about niche and ideal buyer.
• Knowing you are done testing when the same candle recipe burns perfectly more than once
• Re-testing wick, wax, and oil combinations to confirm safe repeatable results
• Fixing fragrance fade with cooler pours, proper stirring, and avoiding an overly hot wick
• Calculating fragrance oil by percentage and starting tests around 8%
• Setting realistic hot throw expectations for soy wax versus paraffin or coconut blends
• Choosing reputable suppliers and avoiding unreliable sourcing that breaks consistency
• Building brand awareness by defining a niche and designing for one ideal customer
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