In this episode, estate planning attorney Russel Morgan talks about the dangers of undercharging and why knowing your worth is key to building a successful law practice.

He breaks down how discounting affects confidence, reputation, and the type of clients you attract. Russel also explains how lawyers can justify their value, set clear expectations with clients, and find the right balance between ethics and business growth.

Whether you’re a new lawyer or a seasoned professional, this episode is a reminder that charging what you’re worth isn’t about greed — it’s about respect, sustainability, and long-term success.

00:00 – Introduction: The problem with discounting 01:30 – Why many lawyers undercharge early in their careers 03:00 – The danger of competing on price instead of value 05:00 – How competition in New York drives pricing pressure 07:30 – Balancing ethics with business growth 09:45 – How low pricing can hurt your reputation 12:00 – The type of clients you attract when you’re the cheapest 14:00 – How to raise your prices with confidence 15:30 – Being transparent about pricing and setting expectations 17:00 – Signs it’s time to increase your rates 18:30 – Final advice: Know your worth and stay confident

Obsessed With Success features real conversations with leaders, legal experts, and business minds who are redefining what success looks like. Each episode explores strategies for growth, leadership, and building lasting impact — without losing sight of what truly matters.

Learn more at morganlegalny.com.