Starting a Record Label in 2026 - "Finding & Signing Artists" - Part 4
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Starting a Record Label in 2026 - "Finding & Signing Artists" - Part 4
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One of the most intimidating questions new label owners face is: How do I actually find artists for my record label? And right behind it: How do I even approach an artist without feeling awkward or unqualified?
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In Episode 4, Scott breaks this down in the most practical—and human—way possible. Instead of chasing hype or cold-pitching strangers, he explains why the healthiest labels grow slowly, organically, and through genuine relationships.
This episode explores:
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Why most labels start with the founder’s own music or close community
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How to “expand your radius” from friends to friends-of-friends to wider scenes
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Matching your label’s stage with artists at the same point in their career
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Using Bandcamp as a powerful (and underused) artist discovery tool
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Why community matters more than connections
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The right mindset for approaching artists: being a fan first, always
Scott shares real stories from his own label’s early days and explains why starting from authenticity—not opportunity—is the foundation of long-term trust, sustainable growth, and meaningful releases.
