Ethan West, Marketing Communication Intern at pc/nametag, sits down with Kyler Donovan, General Manager of Forward Madison FC, to chat about all things soccer, community, and behind‑the‑scenes magic of sports fan engagement! ⚽🥅

Kyler shares:

• How the club keeps sports fans engaged beyond the pitch
• How to seamlessly integrate event sponsors without disruption
• How intricate operations that make gamedays run smoothly.

Plus, we tackle some fun questions about what makes Breese Stevens Field such a special place for both players and fans! 🥇 Whether you’re a sports events enthusiast, a supporter of Forward Madison, or just curious about how the matchday experience comes together, this episode is packed with insights, stories, and laughs.

TIMESTAMPS

---

00:00 - Introduction

01:25 - What’s special about Breese Stevens Field?

03:08 - Gameday operations

07:02 - Engaging fans before, during, and after the game

08:37 - Seamless sponsorship engagement

10:30 - Pivoting to accommodate variability

13:42 - Tying merchandising into event engagement

17:00 - Engaging college students in Madison

18:04 - Insight from a successful example

22:23 - Breaking into sports event management

24:55 - Emerging trends in the sports event industry

27:59 - Habits for planning a sports event

29:54 - Go-to snack and drink for Breese Stevens Field

31:21 - Kyler’s dream headliner at Breese Stevens Field

32:38 - Connect with Kyler!

🎤 CONNECT WITH KYLER DONOVAN: kyler@forwardmadisonfc.com