Soul & Science: Fast Forward Your Marketing Mind Titelbild

Soul & Science: Fast Forward Your Marketing Mind

Soul & Science: Fast Forward Your Marketing Mind

Von: Mekanism and Jason Harris
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 Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.Brought to you by Mekanism.2025 Mekanism Kunst Marketing & Vertrieb Ökonomie
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  • #111: Carter’s CMO Sarah Crockett | How Purpose, Value, and Trust Build Modern Brands

    #111: Carter’s CMO Sarah Crockett | How Purpose, Value, and Trust Build Modern Brands
    Jan 12 2026
    Purpose can fuel performance—but only when brands truly understand who they serve. In this episode, Jason Harris sits down with Carter’s CMO Sarah Crockett to explore how modern parenting is reshaping brand expectations—and what it takes to connect with one of the most values-driven and overwhelmed consumer groups today. Sarah shares how her career has been guided by purpose, and how that belief is now shaping Carter’s approach to storytelling, value, and trust. Together, they unpack the cultural shifts defining millennial and Gen Z parents—from slowing down and letting kids be kids, to demanding authenticity, affordability, and emotional connection from the brands they invite into their families’ lives. Key Takeaways:✅ Purpose creates stronger, more resilient brand connections✅ Modern parents value trust, authenticity, and emotional resonance✅ Slowing down can be a powerful cultural differentiator✅ Not every marketing investment should be measured the same way Memorable Moments:💡 “Purpose can fuel performance.”💡 “Trust is the most important value when you’re building a relationship with a child.”💡 “Let kids be kids.”💡 “Beware the lollipop of mediocrity—lick it once and you’ll suck forever.” Brought to you by Mekanism.
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    37 Min.
  • #110: Glassdoor CMO Eric Petitt | Leading With Soul in an AI World

    #110: Glassdoor CMO Eric Petitt | Leading With Soul in an AI World
    Jan 5 2026
    Marketing is being rebuilt by AI—but the most important decisions still can’t be automated. In this episode, Glassdoor CMO Eric Petitt joins Jason Harris to explore what it takes to build a resilient marketing career in an AI-shaped world. Drawing from more than two decades of experience across mission-driven companies like Mozilla and Glassdoor, Eric shares how marketers can stay adaptable, creative, and deeply human as the industry evolves. They unpack why data should define problems—but not dictate solutions—how understanding how you think matters more than mastering every new platform, and why character, conviction, and taste are becoming the true differentiators in modern marketing. The conversation also examines how organizing teams around outcomes can unlock speed, clarity, and shared ownership—and what that shift means for developing the next generation of marketers. Key Takeaways: ✅ Data defines problems—but gut shapes solutions ✅ Resilience comes from stretching skills without losing your core strength ✅ Character, taste, and conviction are marketing’s hardest skills ✅ Outcome-driven teams move faster and create clearer ownership Memorable Moments:💡 “We use data to define problems—and our gut to shape solutions.”💡 “The soft skills are becoming the hard skills.”💡 “Curiosity is a choice—and it builds resilience.”💡 “Only boring people are bored.” Brought to you by Mekanism.
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    38 Min.
  • #109: Building a Brand at 190 MPH | Amber Balcaen, Race Car Driver

    #109: Building a Brand at 190 MPH | Amber Balcaen, Race Car Driver
    Dec 29 2025
    Amber Balcaen didn’t just have to prove she could win races. She had to prove she was worth backing.In this episode of Soul & Science, Jason Harris sits down with Amber Balcaen, a third-generation race-car driver who made history in 2016 as the first Canadian female to win a NASCAR-sanctioned race in the United States. With a background in dirt racing, Amber became the first in her family to transition to asphalt stock cars and has since made more than 40 starts in the ARCA Menards Series.Together, Jason and Amber explore the parallels between racing and business: the discipline of consistency, the importance of feedback loops, and the mindset required to keep going when results don’t come easily. From cold-calling sponsors to refining her brand story, Amber explains how resilience becomes operational—and why the ability to assess, adapt, and implement is what separates short careers from long ones.Key Takeaways:✅ Performance earns attention, but sponsorship sustains opportunity✅ Resilience works best when it’s treated as a system, not a feeling✅ Strong brands attract partners instead of chasing them✅ Long-term success is built through consistency, feedback, and adaptationMemorable Moments:💡 “If I wanted to be a race car driver, I first had to be a businesswoman.”💡 “Resilience isn’t just emotional. It’s operational.”💡 “Racing and business are so similar: it’s always assess and implement.”💡 “Hold your vision.”Brought to you by Mekanism.
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    38 Min.
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