Soul & Science: Fast Forward Your Marketing Mind Titelbild

Soul & Science: Fast Forward Your Marketing Mind

Soul & Science: Fast Forward Your Marketing Mind

Von: Mekanism and Jason Harris
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Soul & Science is an award-winning podcast where marketing’s brightest minds reveal what it takes to build breakthrough brands. Hosted by Jason Harris, each episode explores the balance between brand building (Soul) and business performance (Science). From legacy brands to emerging disruptors, we delve into the insights, culture, and vision behind the most successful brand stories.Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.Brought to you by Mekanism.2025 Mekanism Kunst Marketing & Vertrieb Ökonomie
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  • #126: Klarna CMO David Sandstrom | Consistency in the Age of Over-Personalization

    #126: Klarna CMO David Sandstrom | Consistency in the Age of Over-Personalization
    Jun 8 2026
    Has marketing become too personalized? This week on Soul & Science, Jason Harris sits down with Klarna CMO David Sandstrom to discuss how one of the world’s fastest-growing fintech brands maintains a consistent narrative across a wide range of industries and audiences. With a background in consumer insights, agency leadership, and nearly a decade leading marketing at Klarna, David brings a nuanced understanding of consumer psychology and how brands earn attention, trust, and preference. David shares why Klarna has intentionally positioned itself as the alternative to male-coded fintech and credit card companies, how AI has unlocked new opportunities for creative production across dozens of markets, and why he believes hyper-personalization may actually weaken brands over time. They also discuss the importance of building shared brand experiences, the power of simple “zero-calorie ideas,” and why the seemingly minor details that don’t drive efficiency are actually the key to building consumer trust and humanizing your brand. Key Takeaways ✅ Relevancy is more important than personalization ✅ Strong brands are built through shared experiences ✅ AI should expand creative possibilities, not just improve efficiency ✅ Consistent storytelling matters more as organizations scale ✅ The smallest details often have the biggest impact on trust Memorable Moments 💡 “Personalization can only take you so far” 💡 “Super Bowl ads works because we’ve all seen the same thing.” 💡 “Quantity leads to quality.” 💡 “A lot of people don’t actually know what they want.” 💡 “I believe in zero-calorie ideas.” Brought to you by Mekanism.
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    39 Min.
  • #125: Mastercard EVP and Head of Marketing & Communications Rustom Dastoor | How to Make a Global Brand Feel Local

    #125: Mastercard EVP and Head of Marketing & Communications Rustom Dastoor | How to Make a Global Brand Feel Local
    Jun 1 2026
    How does a brand stay culturally relevant across 200 countries? This week on Soul & Science, Jason Harris talks to Rustom Dastoor, EVP and Head of Marketing & Communications at Mastercard, about building a brand that resonates across cultures, markets, and generations. Born and raised in India amid the country’s surge towards consumerism, Rustom has lived and worked across four continents and brings a uniquely international perspective to branding, consumer behavior, and the evolving relationship between creativity and technology. Rustom shares how Mastercard balances global consistency with local relevance across hundreds of markets, the growing importance of regulation and data governance, and why the best brands integrate into local culture instead of simply extracting value from it. They also discuss the future of marketing, why successful marketing will increasingly need to put data at the center of strategy, and why AI and data are most powerful when they’re used to guide thinking—not replace it. Key Takeaways ✅ Global brands succeed when they integrate into local culture ✅ Data should inform decisions, not dictate them ✅ AI adds real value in data analysis, not automation ✅ Consistency builds trust, but relevance drives connection Memorable Moments 💡 “To gain something new, you have to give up something old.” 💡 “People are more similar than they are different.” 💡 “Use data for illumination, not support.” 💡 “If you’re comfortable, you’re stagnating.” 💡 “A global brand needs to be seen as a contributor, not an extractor.” Brought to you by Mekanism.
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    39 Min.
  • #124: Building Trust in Marketplace Marketing | Llibert Argerich, CMO of Thumbtack

    #124: Building Trust in Marketplace Marketing | Llibert Argerich, CMO of Thumbtack
    May 18 2026
    How do you make a digital marketplace feel human? This week on Soul & Science, Jason Harris talks to Llibert Argerich, CMO of Thumbtack, about the unique challenges of marketplace marketing and why trust can’t just be built through brand—it has to be built into the platform itself. From Expedia to eBay, Llibert has spent his career building businesses that connect people through technology and studying both the supply and demand sides of the marketplace. Llibert shares how Thumbtack approaches marketing as a profit center tied directly to business growth, the challenge of scaling hyperlocal trust between homeowners and maintenance professionals to a national market, and how AI is improving the platform’s matching engine. They also discuss why differentiating “brand” and “performance” marketing is counterproductive, the critical role of data in successful outcomes, and why the strongest marketplace brands are built through consistent customer experience. Key Takeaways ✅ Build trust into the product—not just the brand ✅ Successful marketplace marketing considers both supply and demand ✅ Brand and performance marketing are intertwined ✅ CMOs must be able to speak the same language as CEOs & CFOs ✅ Hyperlocal marketplaces require hyperlocal thinking at scale Memorable Moments 💡 “Marketing is not a cost center, it’s a profit center.” 💡 “The brand is the product, and the product is the brand.” 💡 “Awareness is not a business metric.” 💡 “Every ad must both build the brand and drive performance.” 💡 “There’s no manual that comes with buying a home.” Brought to you by Mekanism.
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    38 Min.
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