So This Happened: What Actually Matters in Creative Content, Commerce & Technology okładka

So This Happened: What Actually Matters in Creative Content, Commerce & Technology

So This Happened: What Actually Matters in Creative Content, Commerce & Technology

Autor: Atonik
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So This Happened... is the weekly podcast on the business of content, commerce, and technology, hosted by Jess Carlin and Nathalie Curtis Lethbridge.

Each week we find the stories that slipped past the news cycle and explain what they reveal about platform power, emerging business models, and where money and control are moving across the industry. From streaming rights and sports deals to AI advertising, agentic commerce, social commerce, retail media and regulation, if it's changing how content is made, distributed, or monetised in the media and entertainment industry, we cover it.

Hosted on Acast. See acast.com/privacy for more information.

Atonik
  • Fox's Roku Deal Gets Shareholder Approval, YouTube Courts European TV, MIPCOM Pitches AI to Broadcasters and more!
    Oct 21 2026
    This week on So This Happened, Jess and Nathalie dig into Fox's $22 billion Roku deal after shareholders approved it. Plus, a MIPCOM recap, including why YouTube spent MIPCOM wooing European broadcasters, how AI suppliers pitched savings and licensing to television, and why Omdia says microdramas and vertical video now compete with traditional TV for the same viewers.Find So This Happened...Subscribe to the newsletter: https://lnkd.in/gURXag5CLinkedIn: https://www.linkedin.com/company/atonik/Contact: hello@atoniknexus.com Shareholders Approve Fox’s $22 Billion Roku AcquisitionTubefilter: Can YouTube's €8.4bn contribution get it a better deal in Europe?YouTube blog: Creative Capital reportCynopsis: YouTube wants to work with legacy TVFurther&Better roundup, 16 Oct: Ben Frow interviewPrensario: "Vertical is no longer optional", Omdia's microdrama sessionPrensario: Omdia's LatAm Partnership Summit keynoteVariety: Mipcom trends, including Omdia's LatAm forecastDeadline: MIPCOM 2026 takeaways, TikTok and the microdrama summitMedia Play News: AI and vertical dramas take centre stage (Dentsu, A+E, Meta)Prensario: ReelShort on telco bundles and branded microdramasCinema & Video International: MIPCOM wrap, FOX x HartbeatOrange Partners With ReelShort to Bring Micro-Dramas to 17 African and Middle Eastern MarketsSEA tech tracker meets microdramaFurther&Better roundup, 15 Oct: CJ ENM–Utopai and the BBC on AIMedia Play News: AI and vertical dramas take centre stageCinema & Video International: MIPCOM wrap, Utopai keynote and CinemalisticsTheWrap: Disney readies $20m bid for Character.ai assetsUnite.AI: Character.AI files Chapter 11Timestamps:00:08 Intro03:16 Advertising Week NYC Recap08:49 Shareholders Approve Fox’s $22 Billion Roku Acquisition14:12 MIPCOM: YouTube Europe continued to schmooze the TV industry21:45 MIPCOM: AI moves from demos to production economics29:30 MIPCOM: Vertical video is "no longer optional" Hosted on Acast. See acast.com/privacy for more information.
    Rozwiń Zwiń
    43 min
  • ChatGPT Adds Virtual Try-On, Publishers Ask AI Companies to Report What They Use, Meta Launches Forum and more
    Oct 7 2026

    This week on So This Happened, Jess and Nathalie dig into a new format from publisher coalition SPUR for reporting how AI companies use their content, and what ChatGPT's new Virtual Try On and Favourites features mean for retailers. Plus: why Meta's new Forum app copies Reddit and how The Drive-In lets independent filmmakers rent out their films while keeping the rights and the audience.


    Nathalie: https://www.linkedin.com/in/nathalielethbridge/

    Jess: https://www.linkedin.com/in/jessicacarlin/


    Find So This Happened...

    Subscribe to the newsletter: https://lnkd.in/gURXag5C

    LinkedIn: https://www.linkedin.com/company/atonik

    Contact: hello@atoniknexus.com


    • SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board - https://digiday.com/media/spur-publishes-ai-content-tracking-standard-pitches-openai-and-google-to-join-advisory-board/
    • ChatGPT can now virtually try on clothes for you - https://techcrunch.com/2026/10/01/chatgpt-can-now-virtually-try-on-clothes-for-you/
    • Bulk campaigns, virtual try-on, and a tracking problem for ChatGPT ads - https://www.stackedmarketer.com/p/bulk-campaigns-virtual-try-on-and-a-tracking-problem-for-chatgpt-ads
    • Walmart gets onboard with OpenAI's ChatGPT fashion push as Virtual Try On and Favourites launch - https://retailtechinnovationhub.com/home/2026/10/2/walmart-joins-openais-chatgpt-fashion-push-as-virtual-try-on-and-favourites-launch
    • Facebook Groups Forum App New From Meta - https://www.tubefilter.com/2026/09/29/facebook-groups-forum-app-new-from-meta/
    • The Drive-In, Streaming Platform Where Indie Filmmakers Keep IP, Audience and Money, Sets Launch - https://variety.com/2026/film/global/the-drive-in-streamer-indie-filmmakers-keep-ip-money-1236875129/


    Timestamps:


    00:08 Introduction and guest introductions

    04:09 SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board

    11:59 ChatGPT can now virtually try on clothes for you

    23:56 Facebook goes back to the Forum age with its new app

    26:47 The Drive-In, Streaming Platform Where Indie Filmmakers Keep IP, Audience and Money, Sets Launch

    Hosted on Acast. See acast.com/privacy for more information.

    Rozwiń Zwiń
    37 min
  • Amazon Blocks Meta's Muse, The Digital Euro Heads to Checkout, Citi Launches Commerce Media and more
    Sep 30 2026

    This week on So This Happened, Jess and Nathalie dig into Amazon's decision to block Meta's new Muse AI agent from shopping on its site, and what the standoff means for retail media and the brands that pay for it.


    Plus: why Infillion's purchase of Foursquare could link an ad to a shop visit and a sale, how a new Sony patent would let players pay for games by tapping a card or phone on their PS5 controller, what the ECB's digital euro pilot means for payments data in Europe, and how Citi plans to sell advertising built on its cardholders' spending.


    Find us on LinkedIn:


    Nathalie: https://www.linkedin.com/in/nathalielethbridge/

    Jess: https://www.linkedin.com/in/jessicacarlin/


    • Amazon Blocks Meta's Muse AI Assistant In New Standoff Over Agentic Shopping
    • What to know about Meta's Muse AI agent
    • Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
    • Sony Patents a Way to Pay for Games Through Your PS5 Controller
    • ECB Brings the Digital Euro to Checkout While the US Sits It OutCiti Launches Commerce Media Platform Before Pending Kard Acquisition


    Find So This Happened...

    Subscribe to the newsletter: https://lnkd.in/gURXag5C

    LinkedIn: https://www.linkedin.com/company/atonik

    Contact: hello@atoniknexus.com

    Hosted on Acast. See acast.com/privacy for more information.

    Rozwiń Zwiń
    38 min
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