Fox's Roku Deal Gets Shareholder Approval, YouTube Courts European TV, MIPCOM Pitches AI to Broadcasters and more! okładka

Fox's Roku Deal Gets Shareholder Approval, YouTube Courts European TV, MIPCOM Pitches AI to Broadcasters and more!

Fox's Roku Deal Gets Shareholder Approval, YouTube Courts European TV, MIPCOM Pitches AI to Broadcasters and more!

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This week on So This Happened, Jess and Nathalie dig into Fox's $22 billion Roku deal after shareholders approved it. Plus, a MIPCOM recap, including why YouTube spent MIPCOM wooing European broadcasters, how AI suppliers pitched savings and licensing to television, and why Omdia says microdramas and vertical video now compete with traditional TV for the same viewers.Find So This Happened...Subscribe to the newsletter: https://lnkd.in/gURXag5CLinkedIn: https://www.linkedin.com/company/atonik/Contact: hello@atoniknexus.com Shareholders Approve Fox’s $22 Billion Roku AcquisitionTubefilter: Can YouTube's €8.4bn contribution get it a better deal in Europe?YouTube blog: Creative Capital reportCynopsis: YouTube wants to work with legacy TVFurther&Better roundup, 16 Oct: Ben Frow interviewPrensario: "Vertical is no longer optional", Omdia's microdrama sessionPrensario: Omdia's LatAm Partnership Summit keynoteVariety: Mipcom trends, including Omdia's LatAm forecastDeadline: MIPCOM 2026 takeaways, TikTok and the microdrama summitMedia Play News: AI and vertical dramas take centre stage (Dentsu, A+E, Meta)Prensario: ReelShort on telco bundles and branded microdramasCinema & Video International: MIPCOM wrap, FOX x HartbeatOrange Partners With ReelShort to Bring Micro-Dramas to 17 African and Middle Eastern MarketsSEA tech tracker meets microdramaFurther&Better roundup, 15 Oct: CJ ENM–Utopai and the BBC on AIMedia Play News: AI and vertical dramas take centre stageCinema & Video International: MIPCOM wrap, Utopai keynote and CinemalisticsTheWrap: Disney readies $20m bid for Character.ai assetsUnite.AI: Character.AI files Chapter 11Timestamps:00:08 Intro03:16 Advertising Week NYC Recap08:49 Shareholders Approve Fox’s $22 Billion Roku Acquisition14:12 MIPCOM: YouTube Europe continued to schmooze the TV industry21:45 MIPCOM: AI moves from demos to production economics29:30 MIPCOM: Vertical video is "no longer optional" Hosted on Acast. See acast.com/privacy for more information.
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