In this episode, host Jonathan Hall (Managing Partner, Kantar Sustainable Transformation Practice) sits down with Chris Davidson (Vice President, Sustainability Engagement) and Leon Nicholas (Vice President, Retail Insights & Solutions) from Smurfit Westrock—two leaders at the forefront of sustainable packaging.

Together, they unpack how Smurfit Westrock is embedding circularity into its operations, navigating evolving regulations like the EU’s Packaging and Packaging Waste Regulation, and balancing the tension between personalization and purpose. Listeners will hear insights on:

• The latest sustainability trends and myth-busting in 2025
• How retailers’ and clients’ sustainability goals are evolving across markets
• Smurfit Westrock’s Net Zero Transition Plan, including investments in biomass, solar, and hydrogen
• The role of challenger brands and the impact of new technologies in packaging innovation
• What brands and consumers can expect from material innovation and the future of packaging

Whether you’re a marketer, a sustainability leader, or simply curious about how packaging can drive positive change, this episode offers actionable insights and inspiration. Discover why packaging isn’t just a box—it’s a blueprint for sustainable transformation.

Tune in and join the movement toward a smarter, more sustainable future.

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