In this episode of The Sly Agencies Podcast, Andrew sits down with the brilliant and brutally honest Jessica Reyna, co-founder of Kill Your Competition, a full-service ad agency with strong values and sharper strategies.

Together, they unpack the buzz and BS around AI in marketing—especially when it comes to content creation, SEO, and outsourcing.

🔥 Highlights from the episode:

• Why AI-generated content still won’t rank well on Google (yes, even in 2025)
• How Google’s 2022 white paper laid out exactly what “original” means—and why AI can’t deliver it
• The line between using AI to enhance vs. replace human effort
• How relying on cheap labor (or cheap tech) can actually damage your brand
• The ethics of outsourcing overseas labor and why paying fair wages matters—even if you’re not talking ethics
• How Jessica’s agency uses AI productively (think: debugging code, summarizing meetings, and testing ad headlines)
• Why effort, originality, and real human connection will always win

This is an unfiltered, real-world conversation about the intersection of ethics, efficiency, and AI in the agency space—and what it actually means to do the work right in 2025.

🔗 Show Notes:

Learn more about Jessica’s agency: Kill Your Competition

Connect with Jessica on LinkedIn

Reach out via X (Twitter) (a spam-free zone... for now)

✅ TL;DR Takeaways:

• AI is a tool, not a solution. Effort still matters.
• Cheap labor ≠ good labor. Ethical hiring also performs better.
• Google knows when content is regurgitated—and punishes it.
• You can't fake human connection.

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In this episode of The Sly Agencies Podcast, Andrew dives into an often-overlooked topic—how solid systems can actually fuel creativity—with systems strategist Caitlyn Wells of Upwell Strategies.

Caitlyn helps creative agencies streamline their operations through systems and automation without sacrificing individuality or spontaneity. If you've ever feared that organizing your work would kill your creative flow, this conversation will flip your thinking.

You’ll learn:

• Why systems don’t kill creativity—they support it
• How file organization and naming conventions can save hours a week
• The right way to use project management tools like ClickUp or Asana
• Why founders must lead by example for systems to stick
• How even simple automations (think: folder generation) can offload mental clutter
• The mindset shift required to actually embrace systems—and love them

This episode is loaded with tips for any creative entrepreneur feeling overwhelmed by operational chaos. If your “systems” are sticky notes and half-finished Google Docs, this one’s for you.

🔗 Show Notes:

Learn more about Caitlyn’s services: www.upwellstrategies.com

Follow Upwell on Instagram: @upwellstrategies

Connect with Caitlyn on LinkedIn: Caitlyn Wells on LinkedIn

Watch tutorials and tips on YouTube: Upwell Strategies YouTube Channel

✅ TL;DR Takeaways:

• You don’t have to choose between systems and creativity
• Simple tweaks (like better file naming) = major clarity
• Use tools you like — not just what’s popular
• Automate your way to freedom

Like what you heard? Hit that subscribe button so you don’t miss the next episode.

In this episode of the Sly Agencies podcast, Andrew sits down with Erin, founder of Be Sociable Brand, to talk about the raw and real experience of growing an agency while raising a family—and still finding space for creativity and strategic growth.

Erin shares her journey from hotel sales director to small shop mom to brand agency owner, and how she’s scaled her business by putting people first—clients, collaborators, and her team of fellow parents. You’ll hear what it really takes to juggle personal responsibility, creative direction, and team leadership in the world of boutique branding and social media marketing.

This episode covers:

• The origin of Be Sociable Brand and Erin’s evolution as an entrepreneur
• Managing burnout as a creative and a parent
• The importance of honesty and feedback in agency-client relationships
• Why collaboration beats competition when it comes to scaling
• A sneak peek into Be Sociable Society, her upcoming influencer-brand collaboration portal
• Whether you're a solo founder, a parentpreneur, or a creative chasing sustainability over hustle, this one’s for you.

🔗 Show Notes:

Visit Erin’s agency: www.besociablebrand.com

Follow Be Sociable on Instagram: @besociablebrand

📣 If you loved this convo…

Hit that subscribe button so you don’t miss the upcoming episode with Erin when she returns to talk about Be Sociable Society.