Sign with a Label or Stay Independent? Campaign Strategy & Management with Martha Cleary Titelbild

Sign with a Label or Stay Independent? Campaign Strategy & Management with Martha Cleary

Sign with a Label or Stay Independent? Campaign Strategy & Management with Martha Cleary

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We’re joined by Martha Cleary, a seasoned artist manager, strategist and founder of Glow, who’s helped shape the journeys of artists with Grammy-nominated album campaigns in her locker already.

We get into real pros and cons of going independent versus signing with a label, breaking down what actually moves the needle in a campaign - money, timing, or strategy? Martha shares insights on what works (and what doesn’t), the biggest mistakes artists make when running their own campaigns, and the key decisions that can make or break a release.

Find us at www.wellnicemusic.com

Instagram: @wellnicemusic @howdoimusic

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