Should Your Business Have a ChatGPT App? (Episode 479) Titelbild

Should Your Business Have a ChatGPT App? (Episode 479)

Should Your Business Have a ChatGPT App? (Episode 479)

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 ChatGPT has opened up its app platforms to all businesses. In general terms, that’s a Good Thing. Seriously. The question is whether this general good thing is specifically good for your and your business. In this episode of the podcast, host Tim Peter looks at ChatGPT’s apps and addresses the following questions: Are ChatGPT apps good for your business or not?What are the risks of using ChatGPT apps for your business?How can you minimize those risks and get the long-term benefit for your business from ChatGPT apps?What are your immediate next steps if you’re interested in trying ChatGPT apps to reach customers? All that and more in this episode of the show. Here are the show notes for you. Should Your Business Have a ChatGPT App? (Episode 479) — Headlines and Show Notes Show Notes and Links Developers can now submit apps to ChatGPT | OpenAIApp submission guidelinesIntroducing apps in ChatGPT and the new Apps SDK | OpenAIThe Biggest Risk to Your Business? Becoming a “Hidden Intermediary”How Intermediaries Drive Up Your Costs: 5 Ways to Protect Yourself (Travel Tuesday)The Brand is the Prompt (Thinks Out Loud 465)“Gatekeepers Gonna Gate” is Gonna Kill ChatGPT (Episode 477)What Changed in AI and Marketing This Year, Why It Matters, and What Comes Next (Episode 478)What ‘The Brand Is the Prompt’ Really Means for Your Business (Episode 474)In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Episode 472)Are ChatGPT’s Apps Good for Your Business? (Episode 471)AI and Zero-Click Search: The Real Story (Episode 467) Buy the Book — Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech Tim Peter has written a new book called Digital Reset: Driving Marketing Beyond Big Tech. You can learn more about it here on the site. Or buy your copy on Amazon.com today. Past Appearances Rutgers Business School MSDM Speaker: Series: a Conversation with Tim Peter, Author of “Digital Reset” Free Downloads We have some free downloads for you to help you navigate the current situation, which you can find right here: A Modern Content Marketing Checklist. Want to ensure that each piece of content works for your business? Download our latest checklist to help put your content marketing to work for you.Digital & E-commerce Maturity Matrix. As a bonus, here’s a PDF that can help you assess your company’s digital maturity. You can use this to better understand where your company excels and where its opportunities lie. And, of course, we’re here to help if you need it. The Digital & E-commerce Maturity Matrix rates your company’s effectiveness — Ad Hoc, Aware, Striving, Driving — in 6 key areas in digital today, including: Customer FocusStrategyTechnologyOperationsCultureData Best of Thinks Out Loud You can find our “Best of Thinks Out Loud” playlist on Spotify right here: Subscribe to Thinks Out Loud Subscribe in iTunesSubscribe in the Google Play Store Contact information for the podcast: podcast@timpeter.com Past Insights from Tim Peter Thinks Technical Details for Thinks Out Loud Recorded using a Heil PR-40 Dynamic Studio Recording Mic and a Focusrite Scarlett 4i4 (3rd Gen) USB Audio Interface into Logic Pro X for the Mac. Running time: 19m 17s You can subscribe to Thinks Out Loud in iTunes, the Google Play Store, via our dedicated podcast RSS feed (or sign up for our free newsletter). You can also download/listen to the podcast here on Thinks using the player at the top of this page. Transcript: Should Your Business Have a ChatGPT App? You probably saw the news right before the holidays that ChatGPT has opened up its apps to, well, essentially everyone. I think that this is a good news story generally and one that also illustrates where we’re likely to head long term. Because I’m really comfortable that we’ve all seen this movie before. In my view, we’re definitely headed for another gatekeepers gonna gate reality. Why? Well, that’s what this episode is all about. I’m going to look at ChatGPT apps, as well as the future landscape of apps in Gemini, Perplexity and Claude, and talk a bit about what those mean for your business today and longer term. I’m Tim Peter. This is episode 470 of The Big Show. Let’s dive in. So yeah, ChatGPT now lets developers submit apps to their platform. That is almost certainly a good news story. It’s certainly far more good news than bad. It’s very cool. It levels the playing field for most businesses. One of the biggest problems in my opinion of the launch of apps in ChatGPT was that it really favored large companies. It was limited to large companies. And it heavily skewed towards intermediaries like Zillow, OpenTable, Expedia, Booking.com, TripAdvisor, DoorDash, Instacart, and Spotify. Y’know, gatekeepers of some size or other. But by opening apps up to the world — and of course with moderation to ensure that your app meets their various guidelines — now apps in ChatGPT aren’t just for Expedia ...
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