Launching a consumer brand is never easy — but launching a brewery without alcohol? That’s a whole new challenge.

In this episode of Shopify Happy Hour, I sit down with Joe Chura, founder of Go Brewing, the non-alcoholic beer brand redefining how we think about social drinking. Joe shares his journey from idea to launch, the countless recipe iterations, and the marketing moves that helped Go Brewing quickly find its place in a competitive industry.

You’ll hear how Joe:

• Turned a personal vision into one of the fastest-growing non-alcoholic breweries in the U.S.
• Perfected the brewing process through relentless testing and innovation.
• Built an online-first business with Shopify at the core of its growth strategy.
• Leveraged subscriptions to create community and recurring revenue.
• Collected and used customer feedback to guide new products and campaigns.
• Balanced storytelling, social media, and PR to build credibility and excitement.

We also dig into the bigger picture:

• Why health-conscious consumers are fueling the non-alcoholic movement.
• How “hybrid drinking” is changing beverage culture.
• Where Joe sees opportunities in THC-infused beverages and beyond.

If you’ve ever wondered what it takes to build a modern CPG brand — from brewing to branding to building community — this conversation will inspire and challenge you.

🍺 Whether you’re sober curious, an entrepreneur, or just fascinated by where consumer trends are heading, Joe’s story is proof that you don’t need alcohol to build a buzz-worthy brand.

Brands mentioned:

• Go Brewing
• Easy Man
• Rich Roll
• 75 Hard
• Heineken
• Athletic Brewing
• Building a Story Brand by Donald Miller
• Just for Men
• Simpler Hair Color
• Naperville Running Company
• Jolie

Chapters

00:00
Introduction to Go Brewing and Non-Alcoholic Beers

07:33
The Journey to Starting Go Brewing

15:33
Brewing Process and Challenges

19:59
Launching and Marketing Go Brewing

28:24
Subscription Model and Customer Engagement

37:52
Future Trends in Non-Alcoholic Beverages

In this episode of Shopify Happy Hour, Dan sits down with Francine Voit, co-founder of Pistakio, to talk about how she turned an underused nut into a standout brand — and made pistachios fun, accessible, and delicious for everyone.

Fran shares the inside story of how Pistakio started as a college capstone project, went viral with creative sampling stunts (including a tiramisu purse that made it through TSA!), and grew into a fast-scaling DTC and retail brand — all while staying taste-first and relentlessly scrappy.

You’ll hear:
✅ The simple sampling strategy that built word-of-mouth and early traction
✅ How Pistakio turned customer feedback into product improvements
✅ Creative ways they inspire customers to use their spreads in everyday recipes
✅ Why taste-first product development beats trendy buzzwords
✅ How Fran thinks about growing retail, DTC, and content — without paid ads

If you love founder stories packed with practical CPG marketing lessons and organic growth tactics, this one’s for you.

Tune in, grab a snack (maybe a pistachio or two), and enjoy!

Products and brands mentioned during this episode include:

• Pistakio
• Faire
• Bezi Labneh
• Lottie's Meats
• Michele Ferrero

Chapters

00:00 Introduction to Pistachio and Francine Voit
02:27 The Inspiration Behind Pistachio Products
05:25 Product Development and Market Entry
09:04 Sampling Strategy and Initial Sales
14:39 Balancing Direct-to-Consumer and Retail Sales
17:46 Viral Marketing and Content Creation
19:55 Retail Partnerships and Growth Strategies
21:50 Advice for Aspiring Founders
24:09 Speed Round and Personal Insights

How do you scale and optimize 45+ Shopify stores without losing your mind—or your margins?

In this episode of Shopify Happy Hour, Dan Cassidy sits down with Dov Quint, Storefronts Lead at OpenStore, to explore the playbook he’s built for operating dozens of DTC brands at scale.

You’ll hear:

• How OpenStore standardizes tech stacks without sacrificing performance
• Why A/B testing offers (and pricing) is non-negotiable
• Creative growth tactics like cashback offers that boosted list opt-ins by 40%
• What Shopify brands are doing to navigate tariffs without raising prices
• A smart strategy for post-purchase revenue (that won’t annoy your customers)
• How AI is being used for CRO, analytics, and review mining
• Why Dov is leading a mission-driven eCommerce delegation to Israel this fall

Plus, hear Dov and Dan crack a Blue Moon and discuss ASMR marketing and whether your mom should test your website (spoiler: yes).

🎧 Tune in for a masterclass in operational excellence, CRO tactics, and why sometimes the best feedback comes from your mom.

Show Notes:

🍻 Drinks of the Day:

• Dan: Blue Moon (bottle)
• Dov: Blue Moon 19oz can with bonus ASMR pour

📍 Guest Info:

Dov Quint
Storefronts Lead, OpenStore
Mission Lead, Israel Tech Mission
Connect on LinkedIn

📘 Books Mentioned:

• The Five Types of Wealth by Sahil Bloom
• Shoe Dog by Phil Knight

🧰 Tools & Tech Stack Shoutouts:

• Rebuy – Smart upsells & cross-sells
• Okendo – Reviews, UGC, and surveys
• Replo – Landing page builder
• Fermat – Embedded shopping experiences
• Fondue – Cashback instead of discounts
• Onward – Post-purchase insurance + experience layer
• IntelliGems – A/B testing for price, offers, landing pages
• Microsoft Clarity – Free heat mapping tool
• Heatmap.com – Revenue-based behavior analytics

🛍️ Brands Mentioned:

• Jack Archer – DTC men’s performance apparel brand
• Jolie – Luxury filtered showerhead with powerful DTC funnel
• Brez – THC-infused sparkling beverages
• HexClad – Hybrid cookware (Jason Panzer mentioned as Tech Mission guest)

✈️ Israel Tech Mission (September 2025):

• Curated trip for eCommerce founders, execs, and investors
• Dates: Sept 14–18, 2025
• Led by Dov Quint in partnership with Israel Tech Mission
• Application link: https://tinyurl.com/ITM-for-eCommerce-Leaders
• Includes: meetings with Israeli tech leaders, Air Force base visit, NOVA site, Jerusalem, and Tel Aviv
• Featured guest: Jason Panzer, President of HexClad