Everyone is told they need a personal brand. Post more. Go viral. Build influence. Hustle harder.

But what if that advice is wrong?

In this episode of Shifting Views with Willis, I’m joined by Chelsea Spencer, founder of brand agency, Big Reputation, to challenge the modern obsession with personal branding, influencer culture and vanity metrics.

Chelsea argues that real success is built through reputation, experience and integrity, not algorithms or online noise. We talk about hustle culture burnout, the difference between brand and reputation, why so many founders get marketing wrong, and what it actually means to build trust in business.

If you’re a founder, leader or professional trying to grow without losing your values, this conversation will make you think again.

#branding #personalbranding #brandreputation #marketing #businessmarketing #businessbranding

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Chris Murphy has risen through the echelons of the advertising industry.

From his beginnings in Hull, UK, to working at global agencies such as Grey London and Saatchi & Saatchi, Chris now lives in Sydney, Australia. He has served as General Manager at The Hallway and is currently Head of Creative and Design at G Squared, working on campaigns for some of the world’s most recognisable brands.

Not bad for someone who struggled at school, is dyslexic, and was once told by a teacher that he wouldn’t amount to much.

Chris joined the Shifting Views with Willis podcast to talk openly about how dyslexia has shaped his life and career. Rather than seeing it as a barrier, he explains how he learned to harness dyslexic thinking as a strength and a competitive advantage. Being neurodivergent has helped him spot patterns, approach problems differently, and see solutions others often miss.

In this episode, Chris discusses:

The challenges he faced in education and early life.

His rapid rise through the advertising world before the age of 30.

How dyslexia and neurodivergent thinking influenced his leadership and creative work.

Why owning your difference matters more than hiding it.

Chris also shares the thinking behind his Ignite Talk, “Success is a System”, where he introduces his End State Planning framework. It’s a practical way of breaking big ambitions into clear, achievable steps, especially when navigating personal or professional barriers.

If you’re neurodivergent, whether that’s dyslexia, ADHD, autism or other traits, this conversation challenges the idea that you need to “fix” how you think. Your difference may be the very thing that gives you the edge.

Watch Chris’s Ignite Talk, “Success is a System”, here:

https://www.youtube.com/watch?v=wMmBy6agfEk

#neurodiversity #neurodivergent #dyslexia #advertising #adland #creativeleadership #thinkingdifferently

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Wayne is joined by Kimberly Haley-Coleman, the founder and CEO of Globe Aware, to explore how immersive, community-led volunteering can transform the way we see the world. Kimberly explains why Globe Aware rejects the old charity model and instead builds programmes where volunteers work directly alongside local people on projects chosen and led by the community.

This conversation highlights how short-term experiences can create deep personal change, build genuine global awareness and empower both volunteers and communities.

In this episode:

What ethical, community-driven volunteering looks like

The impact of small, well-organised local projects

How cross-cultural experiences build empathy and shift perspectives

The role of soft power in shaping global relationships

Why volunteers often gain as much (or more) as the communities they serve

Why volunteering holidays are amazing for self-improvement

This is a grounded and inspiring conversation about purpose, perspective and the power of stepping outside your own environment.

#volunteering #gapyear #globalaid #volunteerimpact #globalcommunity

Hosted on Acast. See acast.com/privacy for more information.