Adapting Sales Strategies in the AI Era In this episode of Sales Culture, host Joe Lemon delves into the evolving landscape of work, sales, and human connection in the AI age. Joe discusses how automation and AI are transforming the workplace and highlights the importance of integrating old-school sales principles with new AI-driven approaches. He shares insights from his own experiments and talks about the increasing trend towards project-based work and freelancing.

With expert guest interviews lined up, Joe aims to uncover what's really working in the field today and what skills will be crucial in the future. Tune in for a deep dive into how AI is reshaping sales and what it means for professionals aiming to stay ahead.00:00 Welcome to Sales Culture00:02 Exploring AI and Automation in Sales00:33 Old School Principles vs. New Approaches00:48 Real-World Experiments and Case Studies01:42 The Future of Work and Freelancing02:23 The Shift in Employment Trends03:15 Excitement for the Future03:54 Conclusion and Call to Action

How Podcasting Transforms Listeners into High-Quality Leads! Discover how your podcast can become an extraordinary lead generation tool, working around the clock to nurture high-quality leads. In this comprehensive video, explore the undervalued strategy of podcast guesting and its tremendous impact on generating and following up with business leads. Learn from successful examples like Trump and Kamala Harris and understand the key aspects of integrating podcasts into your sales process effectively. Dive into actionable insights on creating meaningful content, targeting the right audience, leveraging user-generated content, and starting a BizDev show. Transform your approach to media consumption and lead nurturing with these expert tips for your service-based business. Get ready to make 2025 the year you harness the power of podcasting to push your mission forward. 00:00 Unlocking the Power of Podcasting for Lead Generation 01:08 Leveraging Podcast Guesting for Maximum Exposure 01:58 Integrating Podcasts into Your Sales Process 03:30 Overcoming Podcasting Challenges 05:14 Creating Engaging Content and Building Authority 06:57 The BizDev Show: A Game Changer for B2B 08:52 Taking Action: Start Your Podcast Journey Today

176. Boosting Sales with Category Evangelist Method feat. Joe Lemon In this episode of the Sales Culture Podcast, Joe Lemon delves into the Category Evangelist Method with guest Rasmus Basilier. They explore how this innovative method has 5x-ed sales in the medical device space by leveraging Key Opinion Leaders (KOLs), patient testimonials, and a dedicated category evangelist. Discover actionable insights on creating authentic content, driving pipeline growth, and transforming your sales strategy. Introduction to the Sales Culture Podcast Introduction to the Category Evangelist Method Discussion on Key Opinion Leaders Gathering and Using Patient Testimonials Role and Strategy of a Category Evangelist Omnichannel Approach and Effective Sales Tactics