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Shaking the B2B tree

Shaking the B2B tree

Von: Skout
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B2B marketing can be tough – but you don’t have to struggle alone. Shaking the B2B Tree is the go-to podcast by marketers for marketers, where we tackle the real challenges of B2B marketing head on.


Hosted by Skout's MD and founder, Rob Skinner, you can listen to candid conversations with fellow B2B pros.


From content to strategy (and everything in between), Shaking the B2B Tree cuts through the noise to deliver actionable insights you can apply to your own marketing efforts.


Expect fresh perspectives, real-world stories, and practical takeaways to sharpen your B2B game.


Tune in now!

© 2026 Shaking the B2B tree Marketing & Vertrieb Ökonomie
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  • S2: E12: Brendan Jeanetti: How do real conversations lead to stronger HR marketing?

    S2: E12: Brendan Jeanetti: How do real conversations lead to stronger HR marketing?
    Mar 27 2026

    In this episode, Rob speaks with Brendan Jeanetti, Content & Social Media Manager at Workable. Brendan shares how his background in music, podcasting and independent creative work shaped the way he approaches HR marketing today - with an emphasis on authenticity, community, and truly understanding the people you’re speaking to.

    He discusses how AI is reshaping marketing workflows, why over‑reliance on generic content is causing sameness across the industry, and why nothing replaces real conversations with HR professionals to understand what actually matters to them.

    Brendan also explores how HR teams themselves are working under increasing pressure, why buzzword‑driven content rarely resonates, and how influencers, events and social content can work only when brands prioritise credibility over noise.

    Want to sharpen your B2B game? Get in touch with Skout at: https://skoutpr.com/



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    46 Min.
  • S2: E11: Clare Moore: How can marketers speak HR's language?

    S2: E11: Clare Moore: How can marketers speak HR's language?
    Mar 2 2026

    In this episode, Rob is joined by Clare Moore, communications manager at Brightmine, for a conversation about how AI is reshaping the way HR teams search for guidance and what this means for marketers who want to stay visible.

    With more than 20 years working in HR focused comms, Clare explains why brands now need to prove their authority through consistent, insight led content rather than relying on traditional search tactics.

    She also talks about the pressures facing HR departments, from the latest Employment Rights Act changes to the practical challenges of managing data, budgets and employee expectations.

    Want to sharpen your B2B game? Get in touch with Skout at: https://skoutpr.com/



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    49 Min.
  • S2: E10: Marketing shifts, demand creation and brand-building with Erik Sternklint

    S2: E10: Marketing shifts, demand creation and brand-building with Erik Sternklint
    Jan 22 2026

    What shapes a modern B2B marketer’s judgement? In this episode of Shaking the B2B Tree, Rob Skinner speaks with Erik Sternklint, head of marketing at Altura, about the moments that have influenced his approach to strategy and team building.


    Erik reflects on the shift that changed how he thinks about demand generation, the early risks he took in start ups, and the lessons drawn from brand projects that never quite held together. He also discusses how AI is altering discovery and why steady, thoughtful content now has far more influence over visibility than paid tactics alone.

    Want to sharpen your B2B game? Get in touch with Skout at: https://skoutpr.com/



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    36 Min.
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