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Shaking the B2B tree

Shaking the B2B tree

Von: Skout
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B2B marketing can be tough – but you don’t have to struggle alone. Shaking the B2B Tree is the go-to podcast by marketers for marketers, where we tackle the real challenges of B2B marketing head on.


Hosted by Skout's MD and founder, Rob Skinner, you can listen to candid conversations with fellow B2B pros.


From content to strategy (and everything in between), Shaking the B2B Tree cuts through the noise to deliver actionable insights you can apply to your own marketing efforts.


Expect fresh perspectives, real-world stories, and practical takeaways to sharpen your B2B game.


Tune in now!

© 2026 Shaking the B2B tree Marketing & Vertrieb Ökonomie
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  • S2: E15: Data driven marketing, commercial focus and making every campaign count with Steve Stano

    S2: E15: Data driven marketing, commercial focus and making every campaign count with Steve Stano
    Jun 18 2026

    What does it take to turn marketing into a genuine driver of growth?

    In this episode of Shaking the B2B Tree, Rob Skinner speaks with Steve Stano, who leads B2B marketing at Morgan Stanley at Work, about the thinking behind his approach.

    Drawing on 15 years in the field, Steve explains how he has moved beyond instinct alone, blending experience with data to guide decisions. That shift has shaped both campaign results and how marketing is viewed across the business.


    Want to sharpen your B2B game? Get in touch with Skout at: https://skoutpr.com/



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    45 Min.
  • S2: E14: Anindo Chatterjee: Do HR marketers really understand the human judgement behind talent decisions?

    S2: E14: Anindo Chatterjee: Do HR marketers really understand the human judgement behind talent decisions?
    May 22 2026

    Rob speaks with Anindo Chatterjee, assistant brand marketing manager at skills intelligence platform iMocha, about what it really takes for HR tech brands to stay relevant as skills, roles and expectations continue to shift.

    Anindo explains why enterprises are moving away from hiring purely on credentials towards a deeper understanding of validated skills and potential within their existing workforce. He shares how this change is influencing the way HR leaders think about talent, retention and long‑term workforce planning, particularly as automation and AI reshape job roles.

    From a marketing perspective, Anindo outlines why generic messaging falls flat in HR, how empathy and specificity should guide brand communications, and why real conversations with HR leaders remain essential.

    Want to sharpen your B2B game? Get in touch with Skout at: https://skoutpr.com/



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    46 Min.
  • S2: E13: Storytelling, risk-taking and leadership with Abs Hassanali

    S2: E13: Storytelling, risk-taking and leadership with Abs Hassanali
    Apr 17 2026

    What does it take to build trust and meaning in complex B2B markets? In this episode of Shaking the B2B Tree, Rob Skinner sits down with Abs Hassanali, Global Head of PR and Comms at Basware, to explore the ideas, risks and lessons that have shaped his career in communications.

    Abs shares how a background in philosophy and politics shaped his approach to storytelling, why PR must translate the technical into the human, and how early career failures taught him that leadership is built through learning, not certainty.

    He reflects on taking roles before feeling “ready”, the importance of mindset over skillset, and why culture and values matter as much as experience when building teams and partnerships.

    Want to sharpen your B2B game? Get in touch with Skout at: https://skoutpr.com/



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    38 Min.
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