In the final episode of 2025, Nate Turner and Kevin King were joined by Ryan Sargent of Ten Speed.

Content strategy is changing quickly as AI tools reshape how teams plan and produce work. This episode looks at what 2026 will bring for content leaders who are adapting to new levels of bandwidth, velocity, and expectations.

We talk about how platforms like AirOps and specialized LLMs influence content velocity and raise the pace for companies of all sizes. We also dig into how AI search rewards freshness even more than traditional search and what that means for planning, publishing, and keeping content relevant.

The conversation explores whether teams will try to separate content created for LLMs from content created for humans and why that separation may be harder to maintain than it sounds. We also examine how AI automation interacts with human bandwidth and how teams decide the best way to divide work across writers, editors, strategists, agencies, and freelancers.

We close with a look at the content formats and approaches that actually drive conversions in a world where discoverability and performance both matter. This episode gives content leaders a grounded view of how to evolve their strategy for the year ahead.

For more, visit www.tenspeed.io.

• (00:00:00) - B2B Content Strategy: 2026
• (00:01:20) - AI and Quality in the Market
• (00:03:55) - Is It Time to Double Down on Quality?
• (00:06:06) - V velocity and quality at Tech companies
• (00:10:20) - How To Automate Content Decay & Refresh
• (00:12:20) - Reasons for Frequent Content refreshes
• (00:14:33) - Content Strategy: Freshness and Consolidation
• (00:17:44) - Content for Humans and Robots
• (00:23:41) - How to Get Your Content to Sell
• (00:24:43) - Outourcing Content: The Right Stuff to Do
• (00:29:14) - How to Write Clear, Informational Content With AI
• (00:32:52) - ChatGPT and the Future of Algo Updates
• (00:34:22) - How to allocate bandwidth in the CMO
• (00:36:13) - Ways of driving conversion in the future
• (00:37:24) - What Ultimately Will Drive Conversions in 2026?
• (00:45:06) - How to Build a Content Marketing Success Story
• (00:48:03) - How to Build a Content Strategy?
• (00:52:47) - 10 Speed Sessions
• (00:53:47) - Democracy on TV