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In the first Serverless Craic episode of 2026, Dave Anderson, Mark McCann, and Michael O’Reilly reflect on a five-year journey that began in early 2021 with the idea for The Value Flywheel Effect.

This episode closes out the book series by looking back—warts and all—at what it really took to write, publish, promote, and apply the ideas in practice. The conversation spans writing fatigue, editing realities, imposter syndrome, enterprise adoption, and why the flywheel is arguably more relevant than ever in an AI-first world.

If you care about modern software delivery, cloud strategy, serverless-first thinking, and leading technology change, this one is for you.

⏱️ Chapters

00:00 – Welcome & context
Episode 79, first show of 2026, and closing out the book series

01:20 – How the book started (2021 → 2026)
From an idea to a five-year journey

01:35 – Did we enjoy writing the book?
Ideation, Guinness-fuelled drafts, and the reality of writing

02:30 – Shaping the narrative
Why writing is harder than it looks, and why shared context doesn’t scale

04:10 – Atomic essays & capturing thinking early
GitHub, short-form writing, and building habits

05:00 – Would this book have helped us 15 years ago?
Modernisation gaps, agile limits, and why the flywheel mattered

06:00 – The editing process (and thick skin)
What professional editors really do to your manuscript

07:40 – Feedback, criticism, and author psychology
Why the one negative comment sticks

09:15 – Has the book made an impact?
Enterprises, conferences, and unexpected adoption stories

12:40 – Applying the flywheel in real organisations
North Stars, Team Topologies, serverless-first in practice

14:30 – The hardest part of the whole journey
Finishing, introductions, and the truth about selling a book

17:30 – Promotion, modesty, and imposter syndrome
Why marketing a book is a full-time job

19:00 – Influences & supporters
Kent Beck, Adrian Cockcroft, Simon Wardley, and standing on shoulders

21:45 – Is the book still relevant in the age of GenAI?
Why the flywheel + AI is a force multiplier

23:00 – AI, context engineering, and agentic systems
Using codified principles to guide AI effectively

25:30 – Lowering the barrier to good practice
How AI helps teams apply architecture, security, and governance

29:00 – Business strategy vs technical strategy
Is the divide finally disappearing?

31:45 – The emerging “builder” persona
Shifting left, shifting right, and new SDLC realities

34:50 – Closing thoughts & what’s next
AISDLCs, Brownfield challenges, and future episodes

📚 Resources & Links

📘 The Value Flywheel Effect — principles for modern cloud and serverless transformation

🌐 The Serverless Edge: https://theserverlessedge.com

🎥 Subscribe on YouTube for weekly Serverless Crack episodes

💬 Follow the conversation on LinkedIn

💡 Key Takeaways

Writing a book is much harder than most engineers expect

The flywheel was never about tech or business—it’s about both

AI makes codified principles (North Stars, well-architected practices) more valuable, not less

Serverless Craic from The Serverless Edge
Check out our book The Value Flywheel Effect
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How the BBC Built a Serverless-First Architecture: In this episode of Serverless Craic, Dave, Mark, and Michael explore one of the most compelling real-world examples of serverless at scale: the BBC’s serverless-first transformation.

We break down how the BBC News engineering team delivers global, highly-spiky traffic, meets strict public-service constraints, reduces incidents, and accelerates delivery—all with a pragmatic serverless-first mindset.

Expect insights on production readiness, architectural constraints, continuous delivery, problem prevention at scale, and how the BBC evolved a massive digital estate by keeping things intentionally simple.

⏱️ Chapter Markers

00:00 – Intro
00:03 – Welcome to the episode
00:21 – BBC case study overview
02:11 – Complexity, scale and global distribution
03:42 – User experience, design systems, and history of BBC transformation
05:03 – Serverless-first and focusing on differentiating value
05:47 – Spiky traffic, transcoding and pragmatic trade-offs
06:42 – Constraints and why serverless works for the BBC
07:59 – Team size, reducing maintenance load, and continuous delivery
08:27 – Serverless-first, not serverless-only
09:05 – BBC traffic levels and operational performance
09:47 – Problem prevention, reliability and long-term value
10:02 – Improvements in BBC Media Player and user experience
10:06 – Evolution, complexity, and Gold’s Law
11:01 – Closing thoughts and what’s coming next
11:08 – Outro & Call to action

🔧 Resources & Mentions

BBC Article – Delivering BBC Online Using Serverless https://www.bbc.co.uk/articles/clynq1gyn1ro

The Serverless Edge – The Value Flywheel Effect Framework
https://theserverlessedge.com/12-key-tenets-of-the-value-flywheel-effect/

Gall's Law – Complex systems evolving from simple systems
https://en.wikipedia.org/wiki/John_Gall_(author)

Adrian Cockcroft – Serverless constraints and production readiness
https://medium.com/@adrianco

AWS Serverless Best Practices
https://builder.aws.com/content/2pYmkuLReVaqZ29ew1P3Dn4iAvH/best-practices-for-serverless-technologies-in-aws

Serverless Craic from The Serverless Edge
Check out our book The Value Flywheel Effect
Follow us on X @ServerlessEdge
Follow us on LinkedIn
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In this episode of The Serverless Craic, Dave, Mark, and Michael dive into Chapter 19: Mapping the Emerging Value from The Value Flywheel Effect. This chapter explores how leaders can use Wardley Mapping to uncover long-term strategic opportunities, align product thinking, and identify “land grab” moments that unlock future business value.

The conversation covers:

How mindset, purpose, and cloud strategy form organisational pipelines

The three major value chains: sustainable operations, long-term goals, and land-grab opportunities

How emerging capabilities, product thinking, and situational awareness combine to create competitive advantage

Practical leadership behaviours and gameplay patterns from Wardley Mapping

Examples from AI, cloud evolution, open source, and platform teams

Why high-performing engineering organisations create the conditions for long-term innovation

This is a deep dive for technology leaders who want to create adaptive, strategically aligned organisations capable of sensing and seizing new market opportunities.

📍 Chapters

00:00 – Intro
00:12 – Setting the context: Chapter 19
01:00 – Why long-term value isn’t just architecture
01:50 – The future CEO as an anchor for the map
02:25 – The three organisational pipelines
03:30 – Sustainable operations value chain
04:40 – Long-term goals and product mindset
06:33 – Psychological safety, experimentation & ambition
07:30 – Run → Grow → Transform
09:05 – Ineffective innovation & product debt
11:32 – The “land grab” and adjacent market opportunities
12:51 – Cloud, customer obsession & competitive advantage
13:57 – Revisiting the map
15:13 – Wardley Mapping gameplay patterns
16:20 – FUD and competitive games
18:01 – Open source as an accelerator
18:33 – Market enablement in the AI era
19:07 – Toxicity, constraints & real-world leadership
20:14 – Sensing engines, co-creation & alliances
21:03 – Competitive moves: talent raids & fast-followers
22:11 – Wrapping up & next steps

🔗 Resources & Links

📘 The Value Flywheel Effect Book
https://itrevolution.com/the-value-flywheel-effect/

🌍 Learn Wardley Mapping
https://learnwardleymapping.com/

🎙️ The Serverless Craic Podcast & Blog
https://theserverlessedge.com/

📚 Escape Velocity – Geoffrey Moore
https://www.goodreads.com/book/show/11103017-escape-velocity

🧭 Wardley Mapping Community Resources
https://wardleypedia.org/

👥 About The Serverless Craic

We explore modern cloud, serverless-first engineering, Wardley Mapping, the Value Flywheel, and high-performance technology leadership — with practical insights you can apply in your organisation today.

If you want resilient systems, rapid delivery, strong engineering culture, and adaptive strategy, you’re in the right place.

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Let us know what topics you'd like us to dive into next.

Serverless Craic from The Serverless Edge
Check out our book The Value Flywheel Effect
Follow us on X @ServerlessEdge
Follow us on LinkedIn
Subscribe on YouTube