Selling the Dream: The New Digital Ponzi Scheme
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Selling the Dream: The New Digital Ponzi Scheme
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In this episode, James and Michael dive into the booming world of digital products, online course-selling, and the growing obsession with "easy money from home." From so-called “Digital Marketing Starter Kits” to £360 PDFs promising passive income, they unpack the psychology behind these trends—and call out the rise of what James calls the “new Avon lady.” We break down faceless wealth creation, Facebook ads, and why many of these online business models start to look a lot like modern-day Ponzi schemes. If you've ever been tempted by a “secret sauce to success,” maybe think twice before spending your hard-earned money on a dodgy course.
Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/XftwkMD90Hs
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