Selling Weight Loss in 2026: What Actually Works Now
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Selling Weight Loss in 2026: What Actually Works Now
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In this episode, Genevieve shows weight loss coaches, gyms, and health pros how to replace vague “lose weight” messaging with clear, specific language that actually converts. She breaks down the four stages of the weight loss journey—starting, already on a program (including GLP-1s), plateau, and maintenance—and explains how to speak to each stage differently so clients feel seen instead of sold to. If your weight loss content is blending into the noise and you want more aligned customers without shame-based tactics, this episode gives you a simple, powerful messaging framework.
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