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Selling From the Heart Podcast

Selling From the Heart Podcast

Von: Larry Levine Darrell Amy
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 Welcome to the Selling From the Heart podcast, your home for authentic, effective, and socially-integrated sales strategies to help you master the art of selling. Join your hosts Darrell Amy and Larry Levine along with some of the world's best sales thought leaders and practitioners as we explore ways to grow your sales.© 2022 Copyright 2021 Social Sales Academy Erfolg im Beruf Ökonomie
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  • Mastering Crisis Communication featuring Margie Newman Tsay

    Mastering Crisis Communication featuring Margie Newman Tsay
    Jan 17 2026
    Margie Newman Tsay is the Founder & CEO of Intesa Communications Group, a strategic communications firm specializing in reputation management, executive coaching, and crisis response. A seasoned communicator and entrepreneur, Margie draws on her background in media relations, advocacy, and leadership to help high‑profile professionals and organizations build trust, align their message, and navigate change.Her work is guided by a deep belief in authenticity, clarity, and purpose‑driven communication. Based in San Diego but rooted in Nashville, Margie serves as a champion for leaders who want to elevate their impact and build cultures anchored in connection, integrity, and clarity.SHOW SUMMARYIn this episode of Selling from the Heart Podcast. Larry Levine and Darrell Amy are joined by Margie Newman Tsay, founder of Intesa Communications Group, who shares her expertise in strategic communications, reputation management, executive coaching, and crisis response. Margie emphasizes the need for clarity, brevity, and effective communication during crises and how these skills are essential for building trust and credibility. She also highlights the role of continuous learning and vulnerability in becoming a successful communicator, regardless of age or gender. The episode underscores the overlooked necessity of crisis communication training in the sales profession and offers actionable insights for sales leaders and professionals.KEY TAKEAWAYSCommunication requires repetition - Say things 10-11 times before people truly retain them; don't assume once is enough Make the customer the hero - Focus on their goals and needs, not your product or yourself Reputation is built daily - Trust and authenticity come from how you show up every single day, not just when making a sale Surprises are for birthdays - Over-communicate to avoid catching people off guard in business relationships Crisis communication essentials - Focus on brevity, roles, and goals; reduce oxygen to the flame rather than escalating Diversify your network - Learn from people across different ages, genders, and industries to expand your communication toolkit Humans first in crisis - Remember everyone defaults to fear and ego under pressure; sometimes people just need to be heardQUOTES"Selling from the heart means remembering that it's not about you. Make the customer the hero." "Surprises are for birthdays. You gotta communicate, communicate, communicate in four different ways to make sure people get it." "Leadership is context. When we stop communicating and giving that context, trust erodes." "No one is born a great communicator. This is a learned skill. You can start today being a great communicator." "In a crisis, our brains are ego and overwhelm. We immediately need to know what is going on, how do we solve for it, and what's my job." "What's the closest gator to your boat? You take 'em one gator at a time." (on prioritizing in crisis) "Everyone is a human first. Ego and fear don't bring out the best in any person, and that is what you're dealing with in a crisis."Learn more about Margie Newman Tsay.LinkedIn: https://www.linkedin.com/in/margienewmantsay/Learn more about Darrell and Larry.Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/Website: https://www.sellingfromtheheart.net/ADDITIONAL RESOURCESDiscover Heart-Centered Leadership:Explore the Culture from the Heart Podcast and uncover the secrets to thriving workplace cultures. Know a visionary CEO? Nominate them today at 👉 www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust WorldNow available on Audible! Transform your sales approach with insights that matter. https://a.co/d/bOgH6IgGet exclusive access to the latest episodes, leadership strategies, and sales tips. Subscribe to Our YouTube Channel! https://www.youtube.com/@SellingFromtheHeartYour Daily Dose of Inspiration:Start each day with the motivation you need.https://daily.sellingfromtheheart.net/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    32 Min.
  • Closing the Trust Gap featuring Cory Scheer

    Closing the Trust Gap featuring Cory Scheer
    Jan 10 2026
    Cory Scheer is the Founder and CEO of TrustCentric® Consulting, a leadership advisory firm dedicated to putting trust at the core of every organization. With over two decades of experience, Cory specializes in building the Trust Proposition®—a framework designed to uncover hidden gaps and align leadership, culture, and performance.A powerful speaker and trusted advisor to senior teams, Cory helps leaders communicate with clarity and empower their teams to create environments where trust serves as the primary engine for growth.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Cory Scheer to explore the fundamental mechanics of building and sustaining trust in the sales world. Cory shares his deep research into why sales professionals must focus on their "Trust Proposition" before they ever lead with a "Value Proposition".The conversation dives into the practical building blocks of trustworthiness, competency, problem-solving, and authentic care, and highlights why active listening remains the most effective tool in a salesperson’s arsenal. Whether you are a veteran leader or a rising professional, this episode provides a blueprint for closing the trust gap to create lasting customer loyalty and meaningful results.KEY TAKEAWAYSTrust as the Foundation: deals stall and relationships fade without a firm belief in the truth of the person or the process.The Trust Proposition: Your trust proposition must precede and bolster your value proposition; value is only recognized once trust is established.The Three Pillars: Building trust requires mastering three specific elements: competency, problem-solving, and authentic care for others.The Power of Listening: Active listening is the single most powerful way to demonstrate that you genuinely care about a client's outcome.The Generational Shift: Younger professionals (ages 18–29) are highly sensitive to trust levels and will quickly exit environments where it is lacking.Outcome vs. Strategy: Real growth is not a strategy you implement, but an outcome of consistent, trustworthy actions.HIGHLIGHT QUOTESTrust is the firm belief in the truth of something or someone.The number one way to demonstrate care for others... is by listening actively.Mind the trust gap, get your trust proposition out on the business table as fast as possible.Growth is an outcome. It is not a strategy.📌 FOLLOW THE CONVERSATIONConnect with Cory Sheer:➡️Cory's LinkedIn: https://www.linkedin.com/in/coryscheer/ Learn more about Darrell and Larry: ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter. SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    32 Min.
  • Proactive Sales Strategies featuring Alex Goldfayn

    Proactive Sales Strategies featuring Alex Goldfayn
    Jan 3 2026
    Alex Goldfayn is the CEO of a high-performance revenue growth consultancy that helps companies boost sales by 15–30% annually. A three-time Wall Street Journal bestselling author, his works include Pick Up The Phone & Sell, 5-Minute Selling, and Selling Boldly.Known as one of the most sought-after keynote speakers in the industry, Alex is famous for shifting mindsets from fear to confidence and from selling to helping. He is driven by a mission to help organizations turn ordinary outreach into extraordinary, predictable growth.SHOW SUMMARYIn this episode of the Selling from the Heart Podcast, Larry Levine and Darrell Amy are joined by Alex Goldfayn, Founder and CEO of Outgrow. Alex shares actionable strategies from his latest book, Outgrow: How to Expand Market Share and Outsell Your Competition, focusing on how to boost sales by being proactive rather than reactive.The conversation dives deep into the "miracle tool" of the telephone and the importance of purposeful outreach when nothing is wrong, rather than only calling when there is a problem. Alex provides powerful insights on overcoming the fear of rejection and maintaining the consistency required to achieve significant organic growth while selling with genuine heart.KEY TAKEAWAYSService-First Mindset: Selling from the heart is a shift in perspective, it is about helping your clients, not just closing a deal.The Proactive Edge: Predictable, organic sales growth is driven by proactive outreach, not by reacting to urgent or stressful problems.Purpose Over Pressure: Meaningful growth is the result of consistent, purposeful actions rather than increased pressure.Reframing Rejection: Rejection is a natural part of the sales process; remember that every “no” brings you one step closer to a “yes”.The Power of the Phone: Using the phone proactively sets you apart in a digital world because most of your competitors simply aren’t doing it.Trust as a Catalyst: Building authentic relationships and deep trust is the primary driver of long-term professional success.HIGHLIGHT QUOTESWe are the helpers, we're the salespeople. It's righteous work.Proactive is when nothing is wrong; reactive is in response to something urgent or stressful.Sales growth doesn't come from more pressure, it comes from more purpose.If the phone came out after email, we would all think it's a miracle tool.📌 FOLLOW THE CONVERSATIONConnect with Alex Goldfayn:➡️Alex's LinkedIn: https://www.linkedin.com/in/alexgoldfayn/ Learn more about Darrell and Larry: ➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/➡️Website: https://www.sellingfromtheheart.net ADDITIONAL RESOURCESExplore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter. SUBSCRIBE to our YOUTUBE CHANNEL!Stay updated with the latest episodes and leadership tips: Selling from the Heart YouTubeGet Your Daily Dose of Inspiration:Click Here for Your Daily Dose Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    31 Min.
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