Hair transplant specialist Dr Matee Rajput explains how he built a successful hair transplant business by normalising a medical treatment that many people did not want to admit they had had.

Dr Matee Rajput is a specialist in hair transplant and the creator of the MinSim FUE™ technique, and founder of a chain of hair transplant clinics.

He was training to be a neuro surgeon when a random request to help another doctor perform a hair transplant led to a fascination with the impact hair restoration had on patients.

In this episode of the Abeceder podcast The Independent Minds Dr Matee explains to host Michael Millward how that fascination led to a change of specialism and then frustration with how the hair transplant industry operated. He resolved to change the way hair transplants were performed in the UK and how patients experienced the process.

Dr Matee describes how he

• Converted his passion into a consistent process that could be replicated by others.
• Designed a patient experience that focused on why the person wanted the treatment
• Used lessons from retail to ensure customer satisfaction
• Changed perceptions of hair loss with younger people to normalise treatments options
• Devised payment options to give more people access to treatments

More information about Dr Matee and Michael Millward is available at abeceder.

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