Neil Patel is an entrepreneur, angel investor, and analytics expert who specializes in SEO and digital marketing, he has co-founded several marketing & tech. companies including KissMetrics, Hello Bar, and Crazy Egg. He also now runs his own ad agency called Neil Patel Digital and a KW research tool, UberSuggest. Over the years he has helped big companies such as Amazon, Microsoft, Airbnb, Google, and HP to help them grow through his amazing marketing skills.

Among his many achievements, Neil has been recognized as a New York Times bestselling author, a top influencer by the Wall Street Journal, a Top 10 Marketer by Forbes, a top 100 entrepreneur under the age of 30 by former US president Barack Obama, a top 100 entrepreneur under the age of 35 by the United Nations, and he created one of the 100 most brilliant companies according to Entrepreneur Magazine. Neil also runs a blog about marketing that has generated over 3 million visitors per month, he co-hosts his own podcast with Eric Siu, Marketing School, that has generated over 1 million listens per month and a YouTube channel about marketing that has over 10 million views.

In this interview, we cover:

- Digital Marketing trends - Risk & opportunities for SaaS founders & Marketers

- Ubersuggest Freemium to Customer conversion rate numbers

- The right time to make the switch to go from freemium to paid vs. Raise VC capital to keep fueling user growth

- Comparing keyword research tools in the market and where does Ubersuggest stands

- SEO Automation and AI

- Investing trends for 2020 and during COVID-19

- Key Metrics and Red Flags to look for when Investing

- Building a SaaS company VS Marketing Agency

- Real SEO experts and high-value products VS frauds/lower quality ones

- Where to focus your Marketing efforts and budget in 2020

- Focusing on Mid or Top of funnel content marketing?

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Links and mentions:

NPDigital

Get in touch with Neil:

https://www.linkedin.com/in/neilkpatel/

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Einar Vollset is currently the Co-Founder and General Partner at Tinyseed, a remote-based startup accelerator designed for early stage, bootstrapped SaaS Founders which provides funding, community, guidance, advice and mentorship.

He is also the Managing Partner of Discretion Capital, a technology enabled Investment Bank focused on M&A, due diligence and strategic partnership development for tech & technology enabled services businesses.

Einar was a professor of Computer Science at Cornell University. He is a serial entrepreneur who founded many companies like ReMail which was acquired by Google in 2010, Octopus Mercantile, and AppAftercare, a company which was built from scratch, with zero outside funding, which was completely bootstrapped from zero revenue until acquisition in 2016.

Einar was also CEO at Left Coast R&D, and an advisor at Trigger.io and Biomeme.

In this interview we cover:

-Exiting to big corporations like Google

-How we manages his investment strategy during a crisis

-The importance of having a specific investment criteria and what he looks for in funding startups

-Initial traction and acceleration programs

-Benefits of Bootstrapping vs. VC funding of your startup

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Get in touch with Einar:

Einar's LinkedIn

Links and mentions:

Tinyseed

DiscretionCapital

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Jeff is an entrepreneur, team-builder, hustler & investor. He is the founder of Onboard.io which is a SaaS made specifically for customer implementation to automate, optimize & create the perfect journey for every customer and enabling companies to manage the perfect onboarding process.Jeff was previously the founder of Ambassador for over 9 years, a referral tracking, attribution, and management platform for businesses. Acq by West Corp. in late 2018.

He’s a lifelong entrepreneur, a 2011 NYC TechStar graduate, and is described as one of those rare founders you only read about in books because of his unmatchable drive to succeed.

In this interview we cover:

- Intro

- Right Time to Sell, Negotiation Tips & Emotional load when selling your business (selling Ambassador)

- Most Common Areas where you can Improve Onboarding for your SaaS Business & Why you Should Invest in Onboarding Practices

- Why the Customer Success Team should own the Onboarding Process

- How to Measure ROI on Customer Success

- Why you should personalize and Balance the Onboarding Process

- Proactive VS Reactive For Customer Success

- Why to Have a Customer Success Team from Day 1

- Tech Stack Recommendation & When to Expect Onboard.io

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Get in touch with Jeff:

Jeff's LinkedIn

Links & Mentions:

Onboard.io

Baran Ozbek

More About Akeel:

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