Scaling Meta Ads for Apps - The Hard Lessons Learned with Andre Kempe and Marcus Burke

Meta advertising has evolved far beyond simple conversion tracking, and few understand this better than Marcus Burke. The consultant who scaled Wave AI from 500,000 to 5 million ARR in 2024 joins Admiral Media founder Andre to share the strategies that actually work in today's Meta landscape.

Marcus brings 13+ years of digital marketing expertise, from his early days in gaming at Inno Games to pioneering web funnels at Blinkist. Now specializing exclusively in Meta advertising, he's worked with apps across every category and learned what separates good marketers from exceptional ones.

This conversation dives deep into the practical realities of scaling Meta campaigns for apps. Marcus reveals why audience understanding trumps creative production value, how AI tools are democratizing asset creation, and why the most successful ads often look like they were made in 10 minutes rather than 10 hours.

Whether you're an app marketer struggling with iOS 14.5 changes, a founder looking to scale user acquisition, or a consultant building your expertise, this episode provides actionable frameworks you can implement immediately.

Topics Covered:

• Why Meta advertising requires full-funnel thinking in 2025

• The audience research methodology that drives creative performance

• Web funnel strategies that bypass app store fees

• AI tools and scrappy creative production techniques

• How specialization leads to better clients and higher rates

• Scaling strategies for different app categories and business models

About the Host:

Andre is the founder of Admiral Media, an award-winning digital marketing agency specializing in mobile app growth and user acquisition. Admiral Media maintains official partnerships with Meta, TikTok, Google, Moloco and Snap.

Connect:
• Andre: https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/

• Admiral Media: https://admiral.media/

• Marcus Burke: https://de.linkedin.com/in/marcusburke

• Let's Talk Ads: https://letstalkads.io/

🔗 Resources & Links •
Admiral Media – award-winning performance agency
👉 https://admiral.media •

Follow Andre Kempe on LinkedIn
👉 https://www.linkedin.com/in/admiral-andre-apps-growth-marketing/
• Listen on Spotify / Apple Podcasts – search “Let’s Talk Ads”
• Official Let's Talk Ads website: https://letstalkads.io/