Quick take:

This episode explores how data-driven design can shift the building industry toward true decarbonization. Jack Rusk, co-founder of C Scale, shares how better data at the right time empowers architects and project teams to make real progress toward carbon reduction goals.

Jack Rusk is the CEO and Co-Founder of C Scale, a company helping architects integrate carbon data earlier in the design process. With a background that bridges ecological science, hands-on construction, and architectural education, Jack brings a unique perspective to sustainable innovation in the built environment. Prior to founding C Scale, Jack ****was Director of Climate Strategy at EHDD, where he led groundbreaking work in electrification and embodied carbon analysis.

In this episode, Jack Rusk revolutionizes traditional construction approaches:

• The Challenge: Traditional focus on energy performance alone misses deeper carbon impact.
• The Solution: C Scale provides early-stage carbon modeling, considering operational and embodied emissions.
• ROI: Enables project teams to pitch and deliver on net-zero carbon targets, aligning with climate goals from day one.

• The Challenge: Architects lack access to timely, granular data during early design phases.
• The Solution: C Scale integrates carbon intelligence directly into design workflows.
• ROI: Informed material and system choices lead to lower emissions and better project alignment with decarbonization goals.

• The Challenge: Data silos prevent continuity from early planning to construction.
• The Solution: C Scale's "red thread" approach ensures data persists across design phases.
• ROI: More consistent sustainability outcomes, smoother collaboration, and increased transparency across stakeholders.

"The goal is not to have a few better projects. The goal is to change the way buildings are delivered as an industry." – Jack Rusk

Transform your next project with these steps:

1. This Week: Review your past project data — see what sustainability insights can be reused.
2. This Quarter: Incorporate early-stage carbon modeling in proposal phases.
3. This Year: Build a cross-functional team to champion data continuity from design to delivery.

🌿 Access full episode resources: https://www.gbes.com/podcast

🗒 Read the transcript here

👩🏻‍💻 Connect with Jack Rusk:

• Website: cscale.io
• LinkedIn: https://www.linkedin.com/in/jackrusk/

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