In this episode, Mark Michael, founder of DevHub, breaks down what it really looks like to scale a non–AI-native company in the age of AI agents.

DevHub powers thousands of franchise and multi-location websites, and instead of chasing hype, Mark explains how his team is using AI where it actually works from internal knowledge agents and developer copilots to agent-driven website updates across hundreds or thousands of locations.

We dive into:
- How DevHub manages 300–3000 websites with minimal human overhead
- Why AI agents are quietly replacing entire workflows (not just roles)
- The reality of AI in hiring, SDRs, project management, and engineering
- Why small teams under 100 people are in the strongest position right now
- How internal AI knowledge bases are eliminating meetings and bottlenecks
- Why brand, not product, may be the only thing AI can’t replace
- The uncomfortable truth about what AI is doing to humanity inside companies

Mark also shares hard-earned lessons from 18+ years of building DevHub, including pivots, buying the company back from investors, expanding into Latin America, and why he believes we’re living through the real “Roaring 20s” of tech right now.

If you’re a founder, operator, or leader wondering how to use AI without destroying your culture or your edge, this conversation is a must-watch.

Where to find me:
• David: Linkedin
• Email: hello@thehomebase.ai

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