In this episode, we tackle the growing challenge of email fatigue and explore why traditional newsletters often go unread. Kath makes a compelling case for converting your company newsletter into an engaging mini podcast—a modern, inclusive, and multitasking-friendly way to communicate with your audience.

She highlights the limitations of newsletters, such as crammed text and low engagement, and explains how audio newsletters can reach clients who may have disengaged or never read your emails. Audio content allows listeners to consume information on the go or while multitasking, offering a solution that values their time while still getting your message across effectively.

Kath emphasizes the inclusivity of audio formats, catering to those who prefer listening over reading or who find reading challenging. By offering both audio and transcribed versions, businesses can ensure they're accessible to all. She reminds us that 80% of business comes from existing or past clients, making this a powerful way to reconnect and reengage.

If you're an accountant, financial advisor, lawyer, or any professional sending regular newsletters, this episode is for you! Learn how to position yourself as a leader in your field by embracing audio and transforming your newsletter into a mini podcast.

Key Takeaway: Stop relying solely on newsletters. Switch to audio and watch your engagement soar while fostering stronger client connections.

Send a text

Support the show

If you want to start your very own podcast contact me: https://www.fairypodmother.co.uk

Kath Lord-Green aka Your Fairy Podmother