In this month's SalesGlobe Signals, Mark Donnolo looks at some signals on the 50 Year Mortage and how life-as-a-Service is a trap that you and future generations want to avoid.

• (00:00:00) - A 50 Year Mortgage
• (00:04:02) - Signal 2 First Time Home Buyers Are Turning 40
• (00:05:49) - Mortgage Rates: How Will They Impact Homeownership?
• (00:06:53) - Signal 4 Homeownership Affordability Has Changed
• (00:09:09) - Homebuyers: The Cost to Buy
• (00:12:29) - Different Motivators Homeowners vs Landlords
• (00:15:16) - Serving Homeowners: Life as a Service
• (00:18:47) - 10 Questions about Your Company's Customer Strategy for the Housing Market
• (00:20:41) - Homeownership: Under strain

In this month's SalesGlobe Signals, Mark Donnolo looks at some signals on the AI infrastructure build that may be impacting your customers. Then let's explore how you can create value and expectations for your organization.

• (00:00:00) - The AI Infrastructure Build
• (00:01:06) - What Does the AI Infrastructure Build?
• (00:04:59) - Which Customers Should You Target for the AI Infrastructure Build?
• (00:14:30) - 10 Questions about Your Customer Strategy for the AI Infrastructure Build

In this month’s SalesGlobe Signals, Mark Donnolo cuts through the noise around rate cuts and headline jobs numbers to focus on the mechanics: supply, demand, and price of labor. The workforce is still expanding, but hiring demand has cooled. Layoffs are up and unemployment has ticked to 4.3%—still within the “full employment” range—while quit rates have settled. Labor costs have stabilized as the “war for talent” eases; wages and benefits are rising more slowly, even as productivity gains haven’t fully kept pace and inflation has eroded some of the wage growth of recent years. Sector stories diverge: leisure, hospitality, construction, and professional services continue to add headcount; manufacturing, finance, and parts of tech are tightening and leaning into automation and early AI adoption.

The takeaway: look at labor through a segmentation lens. Where demand is growing, help customers scale and offset rising people costs. Where hiring slows or cuts mount, lead with efficiency, productivity, and offers that supplement teams. Stabilizing labor costs create room to plan—use it to sharpen value propositions by segment and point sales toward the industries most likely to move.

• (00:00:00) - Sales Globe Signals: Higher Wages, Lower Revenue
• (00:01:13) - What Are the Market Signals?
• (00:03:05) - Signs That the Market Is Tightening
• (00:12:03) - Strategic opportunities for business and consumer markets
• (00:13:33) - 10 Questions about Your Customer Strategy for the Labor Market
• (00:15:07) - Sales Globe Signals: Future Growth