Sales isn’t manipulation—it’s service. In this episode, Tiffany-Ann Bottcher and sales strategist Christopher Filiipiack dig into what actually drives consistent revenue in service businesses: courageous, human-first conversations, a clear market/message/offer, and a simple, inspectable sales process. They unpack how to overcome fear of rejection, why founders should stay close to sales, and how to reverse-engineer revenue targets into weekly activity that compounds. If you’ve got a solid offer but inconsistent cashflow, this conversation shows how to turn conversations into clients—without feeling pushy.

What you’ll learn

• Why sales is the real gatekeeper of business success
• Authentic selling = courageous conversations + clear strategy (not scripts)
• A practical way to beat rejection fear and keep momentum
• How to reverse-engineer revenue into pipeline math and weekly actions
• What a “sales-ready organization” looks like (market, message, offer, systems, inspection)
• Why CEO-led selling accelerates learning, positioning, and big-ticket deals

Key takeaways

• Sales is an act of service that helps people get where they want to go
• Conversations > complexity: proximity to buyers beats perfect funnels
• Clarity moves cash: set the number, build the causes, inspect the pipeline
• Design for buyers, not fear: remove hoops that serve you (not them)
• Keep leadership close to the market: insights live in calls, not dashboard

Click here to watch a video of this episode.

About Christopher
Christopher Filiipiackis a sales consultant and coach for CEOs who turns founder-led selling into a scalable advantage. With a background in engineering, data analytics, and Fortune 100 consulting, he blends strategy, execution, and mindset to build Sales-Ready Organizations that sell consistently and profitably. Clients have achieved outcomes such as 12x revenue growth, 500% increases in deal flow, and fivefold growth in client acquisition. His core belief: selling is a loving act done for people, not to them—and when paired with clear strategy and disciplined activity, it creates financial, emotional, and lifestyle freedom.

Resources & links

• Christopher’s site & articles: https://www.christopherfilipiak.com/
• Sales Ready Assessment: https://www.christopherfilipiak.com/sro-assessment

Connect & Subscribe
If this episode helped you rethink sales, follow/subscribe to the Service Based Business Society podcast and share it with a founder who needs a nudge toward courageous, buyer-centric selling.

Creators & Guests

• Tiffany-Ann Bottcher - Host
• Christopher Filipiak - Guest

Click here to view the episode transcript.