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Ready to trade noisy “more leads” for a pipeline you can actually close? We dig into what growth marketing really means for B2B teams: systematic experimentation tied to revenue, not vanity metrics. With Evan Polin’s sales coaching lens and Craig Andrews' growth marketing strategy playbook, we map how to align sales and marketing so both sides win and buyers feel it from the first touch.

We start by cutting through agency labels and assets that masquerade as strategy. Then we define the difference between MQLs and SQLs and explain why shifting to sales accepted leads, pipeline created, and revenue influenced changes the culture overnight. If sales hates the leads, marketing is failing; if sales can’t say why, sales is failing marketing. That’s where the weekly feedback loop comes in—field notes shape ICP updates, messaging pivots, and nurture arcs that steadily advance deals instead of clogging calendars.

You’ll hear practical takeaways for small and mid-sized teams without enterprise budgets: how to clarify your ideal client profile, why people remember you for the first thing you sold, and how long it really takes to reposition an offer. We talk problem-first content that answers real questions buyers ask, smarter LinkedIn targeting, and how to rebuild an email reputation after blasting the list into spam filters. Most of all, we show why better alignment beats more spend, and how testing, not guessing, builds durable momentum—cleaner discovery calls, shorter cycles, and easier upsells.

If you’re serious about revenue and tired of activity for activity’s sake, this playbook episode is your next step. Follow the show, share it with your team, and leave a review to tell us what’s working.

What’s the biggest challenge between sales and marketing at your company right now? Tell us—we’re building the next episodes around your questions.

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We look back at a standout year and unpack why simplicity, clarity, and alignment made deals close faster and marketing work harder. We share the sales frameworks, marketing rhythms, and leadership habits that will set a stronger foundation for 2026.

• simplifying a core promise and message
• focusing on ICP fit and problem-led language
• replacing bloated pipelines with task-driven CRM
• disqualifying fast to speed decisions
• using small touches over big-bang campaigns
• keeping website, social, email, and pitch aligned
• leveraging relationships and referrals with intent
• letting data refine ICP and spend
• separating sales and marketing roles while unifying goals
• setting clear revenue targets and reverse-engineering activity

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If your CRM feels like a black hole instead of a growth engine, this conversation will change how you build, measure, and coach your sales and marketing efforts. We sit down with Cathy Cain-Blank of The WDG Agency to unpack the real reason teams struggle with HubSpot—and how to fix it fast.

We start by drawing a hard line: strategy before software. Cathy explains why DIY implementations fail, how to map progressive deal stages that reflect real buyer movement, and which definitions every team must standardize to trust their data. From there, we dig into quick wins at the professional tier: task automation that prevents post-proposal drift and playbooks that replace scattered notes with structured discovery captured right in the record. The result is fewer “I’ll get back to it” meetings and more pipelines that actually move.

We also explore smart disqualification and recycling. Instead of letting “interested but later” clog your forecast, close the loop and send contacts into targeted nurture workflows. Cathy shows how unified engagement data—sales emails opened and clicked, marketing content consumed, form submissions—helps reps prioritize outreach while giving marketers the insight to refine offers. This is where HubSpot shines: one platform, shared visibility, and a feedback loop that ties campaigns to qualified conversations.

Adoption is where leaders earn their keep. We talk through driving consistent usage without bureaucracy, building peer-led learning around what top performers record, and measuring what matters: stage conversions, time-in-stage bottlenecks, and the engagement signals that precede wins. If you’ve only used 25 percent of your CRM’s power, you’ll leave with specific ideas to expand intelligently—sequences for outreach, smarter forms for lead capture, and dashboards that bring focus to the day.

Ready to turn your CRM from cost center to compounding asset? Listen now, then subscribe, rate, and share with a teammate who owns sales or marketing. Drop your questions on LinkedIn—we’d love to hear where your pipeline gets stuck and what you’ll try next.