In this episode, Ryan breaks down one of the most common — and most expensive — CRO mistakes he sees on B2B SaaS websites. It happens right at the most important moment in your funnel… when someone clicks “Book a Demo” or “Start Free Trial.” Most companies assume intent means commitment. It doesn’t. Ryan explains why your highest-intent page still needs persuasion, what should actually be on it, and how small structural changes can dramatically increase conversion rates. If you’re driving traffic but not getting enough demos, this episode is likely the fix.

Takeaways:

• Clicking “Book a Demo” ≠ fully convinced buyer
• Your CTA page is the most important page in your funnel
• Remove friction on free trials (minimal fields, SSO, no credit card clarity)
• Demo pages must handle objections head-on
• Shorter demos convert better
• Numbers and ROI claims outperform feature dumps
• Social proof is critical at the point of action
• Match your demo page messaging to the traffic source
• A/B test gradually — change one element at a time
• Most SaaS sites are leaking leads at the final step
  
  

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode, Ryan shares how to turn AI and market research into a powerhouse content strategy that aligns perfectly with your ideal customer profile (ICP). Drawing on a recent RocketSaaS exercise where they analyzed 100 sales calls, Ryan explains how AI-driven insights can inform content creation, from top-of-funnel awareness to bottom-of-funnel conversions. He walks through the step-by-step process of building a content calendar, using AI to extract key problems from sales calls, and repurposing content across multiple channels to drive maximum engagement and revenue growth.

Takeaways:

• Use AI to analyze sales calls and uncover your ICP’s pain points, challenges, and goals
• Start with 100 sales calls to get a comprehensive understanding of what your audience cares about
• Map out a content calendar with one main topic per month, broken into weekly subtopics
• Use AI tools to generate content ideas and structure content for blogs, emails, LinkedIn, and webinars
• Interview thought leaders regularly to extract insights and boost content quality
• Repurpose high-performing content into different formats (video, blog, LinkedIn post, webinar)
• Invest in LinkedIn ads to push your content in front of the right people and increase engagement
• This method drives organic growth, engagement, and predictable revenue

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this short solo episode, Ryan shares a penny-drop moment that completely changed how Rocket SaaS runs LinkedIn ads — and explains why most B2B SaaS teams are unknowingly setting their campaigns up to fail. Despite good creatives, strong landing pages, and solid offers, one overlooked decision consistently prevents results. Ryan breaks down the thinking shift that unlocked far better performance, more consistent visibility, and stronger brand recall — without increasing ad spend.

Takeaways:

• Most LinkedIn ad failures aren’t creative problems
• Visibility beats clever ads when budgets are tight
• Bigger audiences aren’t always better
• Repetition is what actually builds trust
• Budget alignment matters more than optimisation tweaks
• Simpler campaign structures often outperform complex funnels
• Small changes can dramatically improve performance

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io