In this episode, Bruce Bean sits down with Evan Brandt, co-founder of VidTech, to explore how marketing, storytelling, and cutting-edge video technology are transforming the way commercial real estate (CRE) is presented and sold. Evan shares how his journey from a marketing and tech background led him into CRE, thanks to a connection through California Lutheran University. Today, he and his team produce compelling “Video OMs” — 90-second video offering memorandums — that help brokers, cities, developers, and even global tenants showcase real estate in a powerful and engaging way.

Bruce and Evan dive into the rise of short-form video, the unique value of drone and macro-to-micro storytelling, and why CRE video content is more essential than ever. From partnerships with platforms like Crexi to international property shoots, Evan explains why VidTech’s tailored, CRE-only approach gives clients a serious edge.

----------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

In this episode of SF Commercial Property Conversations, Bruce Bean sits down with Parisa Shamlou, a Southern California residential real estate agent with a passion for personal connection and a drive to make her mark in a competitive market.

Parisa shares her journey from the Bay Area to Temecula, California—transitioning from a behind-the-scenes role in compliance and transaction coordination to full-time agent success. She reveals how old-school methods like door knocking and face-to-face networking continue to outperform digital ads and postcards.

Tune in to hear:

• Parisa’s hands-on approach to launching her real estate career

• How she leveraged her tech skills, training experience, and background in compliance

• Why she believes personal interaction still beats digital marketing

• Her predictions for the spring 2026 real estate market

• Real talk on interest rates, buyer psychology, and market shifts in SoCal

----------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest

This episode of SF Commercial Property Conversations with Bruce Bean dives deep into the complex world of modernizing HVAC systems in large-scale commercial buildings with engineering veteran David Ellner. With over 45 years of experience, David shares how he acts as an owner’s representative, project manager, and commissioning agent—often all at once—to ensure outdated building systems get seamlessly upgraded for performance, efficiency, and sustainability.

What You’ll Learn in This Episode:

• Why aging buildings (some over 60 years old) can benefit from modernization—even if they’re fully occupied

• How modern HVAC retrofits are executed with minimal disruption

• The surprising challenges of replacing rooftop units, including structural and visual code hurdles

• How AI and smart controls are slowly transforming building system operations

• The importance of having someone who can "translate" between engineers and building owners

• What building owners often miss—and how David helps avoid costly mistakes

----------------------------------------------------------------------------------------------------------- We’re excited to feature your voice in the conversation about building wealth and legacies through commercial real estate. Join us to share your journey and insights with our growing audience! Learn more and apply at https://sfcommercialconversations.com/guest