AI-generated content and deepfakes are rewriting the rules of creative ownership. So what are writers, artists, and performers doing about it? In this panel discussion from the AI House at the World Economic Forum in Davos, Switzerland, SAG-AFTRA National Executive Director and Chief Negotiator Duncan Crabtree-Ireland joined multidisciplinary artist Emi Kusano and MIT Technology Review Editor-in-Chief Mat Honan for a discussion about how performers secured contract protections for digital replicas, how artists are using AI ethically in their own creative practice, and how journalists are setting boundaries around AI-generated content in newsrooms. The panel was moderated by Nicholas Thompson, CEO of The Atlantic. *The views expressed by guests are their own and do not necessarily reflect the views of their organization or SAG-AFTRA. Any mention of products or services does not imply endorsement.

SAG-AFTRA's 2025 commercials contracts delivered groundbreaking A.I. provisions, but what do they actually mean for you? Tracy Hyman, Executive Director of Commercials Contracts, and actor and negotiating committee member Nicole Cyrille break down exactly how digital replicas and synthetic performances work, when you need to give consent, how you get paid and what guardrails are in place to protect you. *The views expressed by guests are their own and do not necessarily reflect the views of their organization or SAG-AFTRA. Any mention of products or services does not imply endorsement.

Duncan Crabtree-Ireland sits down with journalist Matt Belloni from Puck at CES in Las Vegas for a no-holds-barred conversation about the future of A.I. and entertainment. Matt asks the tough questions: Why should A.I. companies care what unions think? How is artificial intelligence reshaping creative work? What happens if there's another strike? Duncan breaks down what SAG-AFTRA won in 2023, what's at stake in the upcoming February negotiations, and why the distinction between humans and A.I. algorithms really matters. They tackle studio deals with OpenAI, deepfakes, synthetic performances, and whether the unions are playing defense or leading the charge. *The views expressed by guests are their own and do not necessarily reflect the views of their organization or SAG-AFTRA. Any mention of products or services does not imply endorsement.