Most brands try to eliminate waste.

This episode explains how this approach is limiting.

We break down Positive Wastage, how it shows up in practice, and why it repeatedly drives brand growth, marketing outcomes, and long-term relationships, even when not intentionally planned for.

Your co-hosts are:

- Brand Strategist - Jack Ferguson.

- Brand Identity Designer - Tutai Marongere.

In this episode:

• Jack shares how positive wastage shows up when you build things without forcing outcomes including meetups that weren’t profitable, and being truly social on social media.
• Tutai shares how attending a rain-soaked business event trying to sell logos led to a complete reframe on his entire business creating far greater value than the original goal.
• Jack shares how brand growth often comes from indirect exposure rather than being directly engaged with, using examples like Tony Hawk’s Pro Skater soundtracks, Play-Doh’s smell, and default system sounds to explain how salience is driven.
• Tutai shares how a two-minute human interaction on his first day at a job turned into years of client work and ultimately introduced him to Jack.
• Jack and Tutai discuss how being overly outcome-focused kills upside, and how openness and participation creates brand growth that cannot be planned but can be allowed for.

Helpful Links:

- Find Jack on LinkedIn here

- Find Tutai on LinkedIn here

- Visit Jack’s personal website here

- Follow The Push on LinkedIn here

- Find The Push on YouTube here

- Follow The Push on TikTok here

- Follow The Push on Instagram here

- Visit The Push website here