S2 E5: Making Nature Cool Again: How On the Edge is using entertainment to rewire conservation
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S2 E5: Making Nature Cool Again: How On the Edge is using entertainment to rewire conservation
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What happens when you combine endangered animals, drag queens, and an ex-financier with a love of cockapoos? You get On the Edge, a not-for-profit creative studio making nature go viral.
In this episode, we speak with founder Beth Blood about her journey from finance to filmmaking, why facts don’t move people, but fun does, and how entertainment can transform how we connect with the natural world.
From animated heist films to trust-based grantmaking, Beth’s story proves that saving the planet doesn’t have to be boring. Nature just needed better PR.
🔗 Explore On the Edge: ontheedge.org
P.S. We're constantly looking for fresh perspectives on corporate-startup partnerships. If you're willing to share your experience, drop us a line at connect@cocubed.com. For more information about Co:cubed and what we do, visit www.cocubed.com or follow us on LinkedIn @cocubed and Tiktok @lifeatcocubed.
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