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This week I chatted with Matt Ellis, who is the Executive Director of Brand at Metalab in the UK. We talk about how he spotted a gap at MetaLab to bring in more brand services that actually enhance product development, and what makes a brand stand the test of time. He also shares his take on AI—experimenting with new tools while keeping your craft sharp, using AI to explore ideas and make them richer rather than just speeding things up.

Guest Name: Matt Ellis

Guest Linkedin: Connect with Matt

Metalab: metalab.com / @metalab

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designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design