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Rooted in Retail

Rooted in Retail

Von: Crystal Vilkaitis
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Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis, The Wolf of Main Street, as she explores topics that are vital to the success of your store. From marketing to mindset, money to merchandising, sales to leadership, she'll cover it all. Each episode features interviews with industry experts and accomplished retailers who share their real-life insights and actionable advice. Get ready for a great conversation on how to build your dream business with Rooted in Retail.

© 2026 Rooted in Retail
Management & Leadership Marketing & Vertrieb Ökonomie
  • From Store Bottleneck to Retail Visionary
    Feb 22 2026

    How do you stop being the "easy solution" and start building a team that thinks for themselves? Sarah LoBue, co-owner of Main Street Florist and an industry educator, joins the show to discuss her 15-year evolution from a "baptism by fire" beginner to a retail strategist.

    In this episode, Sarah breaks down the mindset shifts required to overcome decision fatigue, the tactical "1-3-1" rule for employee problem-solving, and how to use social media as a genuine "window" into your shop rather than a static advertisement.

    • [2:40] Sarah’s journey of taking over a shop with zero experience and learning through action.
    • [3:40] Why being the one with all the answers prevents your team from problem-solving.
    • [5:44] A specific tool for empowering employees to bring solutions, not just questions, to the owner.
    • [6:41] Explaining the "why" behind pricing and policies creates more confident staff.
    • [10:00] Treating your platforms as a way for customers to know your team and shop feel before they walk in.
    • [11:37] Why the "OG" platform remains the top driver for local retail traffic.
    • [13:50] Lessons on tracking waste and ensuring your products don't "celebrate an anniversary" on the shelf.
    • [19:59] How a simple seating area and "clienteling" can turn a transaction into a lifetime connection.

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    24 Min.
  • Building a Resilient and Profitable Store with Patrick Retzer
    Feb 15 2026

    Are you stocking your store with only the items you like, or are you building a business that people actually want to shop? In this episode, Crystal Vilkaitis sits down with Patrick Retzer, Director of Sales at Streamline Imagined, to deliver "tell it like it is" advice for retailers navigating 2026. Patrick draws from over 20 years of experience in jewelry, fashion, and wholesale to explain how independent retailers can move past the "lonely" aspects of business and tap into the power of clienteling, staff empowerment, and community.

    This episode is a masterclass in shifting from a "survival" mindset to a thriving, results-driven approach by focusing on the human elements that make retail tick.

    [2:21] Patrick’s background managing multi-million dollar stores and how he transitioned into the gift industry.

    [9:33] Why "old school" relationship management is the basic necessity for modern survival.

    [13:16] How the "Ritz Carlton" approach to employee autonomy transforms the customer experience.

    [16:57] The story of the "20-cent caramel" and how tiny, unexpected delights create generational loyalty.

    [21:30] Why training and accountability are the keys to delegating without fear.

    [22:04] Insights from the 2026 show season on why the best stores are constantly looking for "new and fresh" products.

    [26:25] Why physical trade shows and local networking still outpace online-only sourcing.

    [28:36] Using your network and community to ensure "Main Street" stays successful for everyone.

    Join the Rooted in Retail Facebook Group to continue the conversation

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    50 Min.
  • Disrupting the Resale Industry with Jessica Rennard
    Feb 8 2026

    Is your inventory celebrating a birthday? In this episode, Crystal Vilkaitis is joined by Jessica Rennard, founder of NuSource and "The Fashion Disruptor," to discuss why retailers need to stop being emotional about their products and start treating them like widgets.

    Jessica shares her journey from monetizing non-profit donations to building a "mystery box" empire that helps retailers source quality secondary market goods. Whether you are a traditional boutique owner or a dedicated reseller, this conversation dives into the tactical side of inventory velocity, the rise of live selling platforms like Whatnot, and how to diversify your shop with sustainable, high-quality resale items.

    [3:18] Jessica’s journey from non-profit management to the resale world

    [4:47] How NuSource helps retailers scale their inventory engine

    [5:07] Current trends: Moving from fast fashion to "quality over quantity"

    [6:29] The biggest inventory mistake: Holding onto "widgets" for too long

    [7:45] Using AB testing and sales cycles to unlock cash flow

    [8:52] The hidden labor costs and processing hurdles of resale inventory

    [11:01] Top inventory management systems for the thrift and resale industry

    [12:53] Why every retailer should be experimenting with live selling

    [13:42] What is Whatnot? Exploring the $9 billion live-selling marketplace

    [15:12] Resilience Round: Atomic Habits, Blue Ocean Strategy, and ShipHero

    [16:22] The future of hybrid retail: Bringing vintage racks into traditional stores

    [17:02] How to use "Brand Mystery Boxes" to test resale in your shop

    Join the Rooted in Retail Facebook Group to continue the conversation

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    Go to http://indera.co/prompt to access the prompt

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    19 Min.
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