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Most roofers have never heard of the NRCIA — but after this episode, you’ll understand why it may be one of the biggest opportunities in the roofing industry today.

In this conversation, Paul Watrous, president of the National Roofing Certification Inspection Agency, reveals how standardized roof inspections are transforming contractor credibility, homeowner trust, and the future of the roofing profession. With more than 15,000 paid inspections under his belt, Paul breaks down NRCIA’s unique leak-free inspection approach and why roofers who adopt it stand out instantly in a crowded market.

We dig into the difference between paid vs. free inspections, why the industry desperately needs consistent standards, and how NRCIA members gain the training, tools, and community support to elevate their business — and their reputation.

If you're a roofer looking to grow, scale, and differentiate your company with real professionalism, this episode will change the way you think about inspections forever.

Listen to this episode then check out www.nrcia.org to learn more!

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In this episode, Jenni sits down with Luke Fernandez of Alexander Home Services to unpack the real story behind growing a contracting business the right way.

Luke shares how he and his business partner started with a small painting company, eventually acquiring Alex’s father’s business and transforming it into a full-service exterior and interior remodeling operation serving both Minnesota and Wisconsin.

We dive into:

• How Luke scaled from painting to multi-trade remodeling
• What it’s really like running a company with a close friend and alongside his partner’s father
• How shifting regulations around subcontractor vs. employee classifications impact contractors today
• The systems, lessons, and mindset required to grow sustainably across state lines
• How he finds work life balance as a father of 4

Whether you're a contractor looking to expand, navigate changing labor laws, or strengthen your business partnerships, this conversation is packed with insight you can use right away.

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See how Renoworks Pro helps contractors close jobs with confidence. Book a live demo here: https://bit.ly/49z3R1E

In this episode, Jenni sits down with Jess Short from JC Build, a fully woman-owned general contracting company specializing in both exterior and interior renovations. Before joining JC Build, Jess was a business consultant helping construction companies fine-tune their systems, processes, sales, and marketing. That experience is exactly what led her to the company — and ultimately to becoming an owner.

In less than three years, Jess helped grow JC Build from $300K to $3M, and in this conversation, she shares the strategies, mindset, and real-world lessons behind that transformation.

Jess opens up about stepping into construction with no prior background, being underestimated early on, and how she worked to earn — and now command — respect in her market. She talks about what it was like to have homeowners question her ability to perform a roof inspection, and how today she turns those moments into trust-building opportunities. Her attention to detail, communication style, and genuine collaboration with homeowners have become her competitive edge.

Jess also shares candid stories about working with subcontractors who speak a different language, the systems she put in place to keep projects running smoothly, and the hard leadership lessons she learned — including the emotional challenge of firing someone who wasn’t a fit.

This episode is packed with insight for anyone growing a construction business, stepping into leadership, or navigating a traditionally male-dominated industry.

Key Takeaways:

• How Jess grew JC Build from $300K to $3M in under three years
• Earning respect as a woman in construction — and turning it into an advantage
• The communication habits that build trust with homeowners
• Lessons learned from managing subcontractors with language barriers
• The importance of processes, documentation, and detailed estimating
• How to make tough personnel decisions when someone isn’t performing
• Why deeply listening and collaborating with homeowners creates better projects