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Roofer Growth Hacks

Roofer Growth Hacks

Von: Chris Hunter
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 Welcome to Roofer Growth Hacks, the go-to podcast for roofing contractors and roofing company owners looking to grow their businesses. Hosted by Chris Hunter, author of The Ultimate Guide to Digital Marketing for Roofers and Co-Founder of RoofingSites.com, this podcast dives into actionable growth strategies, expert insights, and the latest marketing trends tailored to the roofing industry. Each episode features a mix of industry leader interviews, success stories, and exclusive content from Chris, including highlights from his monthly workshops and The Monthly State of Marketing for Roofing Companies. Whether you’re looking for proven growth hacks, cutting-edge marketing advice, or inspiration from top performers in the roofing space, this podcast has you covered. Tune in to unlock the tools, tips, and strategies to elevate your roofing business to the next level.Copyright 2025 All rights reserved. Sponsored by RoofingSites.com Management & Leadership Ökonomie
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  • The 2026 Ultimate Digital Marketing Plan for Roofing Companies Part 2 - Roofer Growth Hacks - Season 4 Episode 13

    The 2026 Ultimate Digital Marketing Plan for Roofing Companies Part 2 - Roofer Growth Hacks - Season 4 Episode 13
    Jan 21 2026
    Welcome to Roofer Growth Hacks! In this workshop replay, we’re breaking down the 2026 Roofing Marketing Plan a simple, repeatable way to build the Ultimate Marketing Machine using the 4R Framework: Reputation, Reach, Resell, Referral so you become THE choice (not a choice) in your market and turn more leads into revenue. Chris Hunter CMO at RooferMarketingHeroes.com and author of The Ultimate Guide to Digital Marketing for Roofers shares the exact system his team teaches roofing companies to stop chasing random “tactics” and start running a real marketing machine that works 24/7. Today, we’ll walk you through the key pillars of a winning roofing marketing system starting with why your reputation is your foundation (reviews, trust, and consistency) and how to shore it up fast… then how to dominate Google (LSAs, Google Business Profile/Maps, SEO) to reach more people today than yesterday. You’ll also learn how to resell past customers (upsells + cross-sells), run retargeting + lead nurturing, and use a monthly newsletter as your ultimate leverage tool to stay top-of-mind when the next storm hits plus how to build a steady referral engine (instead of “hoping” referrals happen). Free resources mentioned in this episode: 2026 Marketing Plan Workbook: roofermarketingheroes.com/workbook Get the free digital copy of the book: https://go.roofermarketingheroes.com Schedule a call with us: https://roofermarketingheroes.com/schedule/ About: RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for! Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale! Timestamps: [00:00 - 04:34] - Intro [04:35 - 07:29] - Who am I? (Chris Hunter, CEO of RooferMarketingHeroes.com) [07:30 - 13:29] - 4R Roofing Marketing System [13:30 - 17:54] - Fix Your Reputation [17:55 - 23:39] - Fix Your Website [23:40 - 28:29] - Post Regularly to Social Media [28:30 - 40:09] - Dominate Google [40:10 - 42:24] - What To Share On Social Media? [42:25 - 43:49] - Sell To People Who’ve Bought From You Before (Resell Pillar) [43:50 - 48:14] - How To Resell? [48:15 - 48:34] - Get Referrals [48:35 - 50:44] - How To Get Referrals? [50:45 - 52:54] - Recap & Conclusion [52:55 - 58:14] - Freebie 1: Your 2026 Digital Marketing Plan [58:15 - 58:39] - Freebie 2: The Ultimate Guide to Digital Marketing for Roofers (BOOK) [58:40 - 59:54] - Outro Listen to the episode below: Podbean: https://www.roofergrowthhacks.com/ Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272 Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10 iHeart Radio: https://iheart.com/podcast/119165020 YouTube: https://www.youtube.com/@RoofingSites Resources: RoofingSites: https://www.roofingsites.com/ Connect with us! Facebook: https://www.facebook.com/roofingsites Instagram: https://www.instagram.com/roofingsites/ LinkedIn: https://www.linkedin.com/company/roofingsites/ YouTube: https://www.youtube.com/@RoofingSites
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    1 Std.
  • How to Grow Sales 15-30% Next Year (Outgrow system) with Lyn Askin - Roofer Growth Hacks - Season 4 Episode12

    How to Grow Sales 15-30% Next Year (Outgrow system) with Lyn Askin - Roofer Growth Hacks - Season 4 Episode12
    Jan 13 2026

    Welcome to Roofer Growth Hacks! In this episode, Chris Hunter sits down with Lyn Askin, an Outgrow Advisor, for a practical B2B sales breakdown that helps roofing companies build a proactive pipeline and win more high ticket sales without hiring more salespeople.

    This is a true sales masterclass on predictable revenue growth.

    You’ll learn why most salespeople stop after 2 “no’s” even though buyers typically need ~10 touches, how to turn your entire customer-facing team into a “nontraditional sales force,” and why consistent follow-up and better sales skills (especially on the sales call) lead to more booked jobs and more signed deals.

    If you want better sales calls, stronger follow-up, and a simple system to generate more revenue from your existing database, this episode is for you!

    About Lyn Askin:

    Lyn Askin is a lifelong entrepreneur and strategic advisor with 26+ years of experience helping founder-led businesses grow and transition.

    He now helps marketing agencies and home service companies scale revenue, build structure, and prepare for successful exits using a proven 3-part framework.

    Timestamps:

    [00:00 - 01:23] Introduction to Outgrow and Lynn Askin

    [01:24 - 02:51] The Importance of Predictable Revenue Growth

    [02:52 - 05:49] Lynn's Entrepreneurial Journey and Challenges

    [05:50 - 09:28] Discovering EOS and Outgrow

    [09:29 - 10:42] Understanding Outgrow's System for Sales Growth

    [10:43 - 12:10] The Role of Customer-Facing Teams in Outgrow

    [12:11 - 14:08] Bridging the Gap: From Two to Ten Interactions

    [14:09 - 18:39] Mindset: The Key to Sales Success

    [18:40 - 22:36] The Power of Follow-Up in Sales

    [22:37 - 25:10] Real-Life Examples of Effective Follow-Up

    [25:11 - 28:39] The Importance of Asking for Referrals

    [28:40 - 30:34] Overcoming Fear in Sales

    [30:35 - 33:54] The Role of Mindset in Sales Performance

    [33:55 - 38:32] The Need for Proactive Communication

    [38:33 - 43:26] Strategies for Engaging Happy Clients

    [43:27 - 46:12] Creating a Culture of Sales in Your Organization

    [46:13 - 49:02] Practical Steps for Implementing Outgrow

    [49:03 - 52:13] The Value of Personal Connections in Sales

    [52:14 - 54:41] Tracking Actions and Results

    [54:42 - 56:13] The Predictable Growth Model

    [56:14 - 01:10:43] Conclusion and Call to Action

    Listen to the episode below:

    Podbean: https://www.roofergrowthhacks.com/

    Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

    Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

    Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

    iHeart Radio: https://iheart.com/podcast/119165020

    YouTube: https://www.youtube.com/@RoofingSites

    Resources:

    Lyn Askin: https://lynaskin.com

    Roofer Marketing Heroes: https://roofermarketingheroes.com/

    Connect with us!

    Facebook: https://www.facebook.com/roofingsites

    Instagram: https://www.instagram.com/roofermarketingheroes/

    LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/

    YouTube: https://www.youtube.com/@RoofingSites
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    1 Std. und 11 Min.
  • The ROI Dashboard Roofers Wanted; Track Every Lead To "Sold" W/ Corey Combes - Roofer Growth Hacks - Season 4 Episode 11

    The ROI Dashboard Roofers Wanted; Track Every Lead To "Sold" W/ Corey Combes - Roofer Growth Hacks - Season 4 Episode 11
    Dec 22 2025

    Welcome to Roofer Growth Hacks! In this episode,Chris Hunter talks with Corey Combs, the roofing operator behind a practical ROI dashboard that follows every lead from first touch to “sold.”

    They discuss the struggle roofers face connecting ad spend to revenue, how to reconcile offline sources inside your CRM, and why standardized terminology unlocks clean, actionable data. You’ll also hear practical workflows (including AI) and Corey’s best advice for building systems before you need them.

    If you’re serious about growing your roofing business and mastering ROI tracking, this episode is for you!

    About:

    SouthShore Roofing & Exteriors is only committed to using high-quality materials, dependable craftsmanship, and time-tested techniques on every roof. You can trust that your home or business will be safe from the elements and look amazing for years. Whether you have missing or damaged shingles, a hole that needs patching, or a complete roof replacement, we can take care of it!

    Our team of licensed, certified roofing experts have the training and experience to handle all of your roofing needs. We begin every job with a consultative inspection and an honest assessment of your property's needs, no matter how large or small the job may be.

    Home improvement projects can be stressful, but we don't believe it should be that way. SouthShore Roofing & Exteriors will make it easy for you!

    Timestamps:

    [00:00 - 00:25] Intro

    [00:26 - 05:02] Corey's Origin Story: Early Days in Roofing

    [05:03 - 09:38] Transitioning to Sales and Marketing

    [09:39 - 13:03] Acquisition and Growth Strategies

    [13:04 - 16:17] Shared Services and Brand Management

    [16:18 - 20:42] Marketing Strategies and Cost Management

    [20:43 - 24:54] Developing a Marketing Tool for Contractors

    [24:55 - 30:18] Understanding Lead Quality and Attribution

    [30:19 - 48:38] Future Trends in the Roofing Industry

    [48:39 - 57:00] Lightning Round: Personal and Business Hacks

    Listen to the episode below:

    Podbean: https://www.roofergrowthhacks.com/

    Apple: https://podcasts.apple.com/us/podcast/roofer-growth-hacks/id1646317272

    Spotify: https://open.spotify.com/show/4v5weQohba6pUzSFv7MH3s

    Amazon: https://music.amazon.com/podcasts/9f2171d4-bc2d-4629-9d3c-6f3921cc4f10

    iHeart Radio: https://iheart.com/podcast/119165020

    YouTube: https://www.youtube.com/@RoofingSites

    Resources:

    SouthShore Roofing & Exteriors: https://southshorecontractorstampa.com/

    Roofer Marketing Heroes: https://roofermarketingheroes.com/

    Connect with us!

    Facebook: https://www.facebook.com/roofingsites

    Instagram: https://www.instagram.com/roofermarketingheroes/

    LinkedIn: https://www.linkedin.com/company/roofermarketingheroes/

    YouTube: https://www.youtube.com/@RoofingSites
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    57 Min.
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