In this episode of the Ride To Success Podcast, host Pedro Couto Lopes sits down with Lara Giusti, Co-Founder and Head Chef of Veloforte, to explore the fascinating intersection of real food, longevity, and sports nutrition.

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Veloforte would like to extend a discount code to our listeners RTS20 for 20% off all single time orders.

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From her roots in healthcare to becoming a creative challenger in the endurance-fuel industry, Lara shares how Veloforte was born from a deeply personal journey — her husband’s recovery through cycling and the need for natural, gut-friendly fuel. She reveals why real food matters, what the science says, and how athletes can optimise performance and long-term wellbeing using whole ingredients.

Expect insights on:

• Why “any activity counts” and how small movements support longevity

• The surprising Roman roots behind Veloforte’s original recipes

• How Lara blends science, tradition, and entrepreneurship

• The truth about ultra-processed sports nutrition and gut health

• What cyclists, runners, and active people must understand about fueling

• How Veloforte builds community and a culture around real food

• Lara’s reflections on work-life balance, growth, and sustainable performance

Whether you're a cyclist, endurance athlete, entrepreneur, or simply curious about improving your health span, this episode delivers inspiration and practical wisdom straight from one of the boldest voices in modern sports nutrition.

🎙️ Ride To Success is your go-to podcast for entrepreneurial stories in cycling.

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In this powerful episode of the Ride to Success Podcast, host Pedro Couto Lopes sits down with Rob Cappucci, Director of Advocacy and Industry Partnerships at SRAM, to dive deep into the role of advocacy investment in shaping the future of cycling.

Rob shares how SRAM’s strategy goes far beyond components—it's about trail access, youth empowerment, urban infrastructure, and unlocking cycling’s cultural power. From behind-the-scenes collaboration with rival bike brands to launching inclusive initiatives like NICA and City Thread, Rob pulls back the curtain on what true industry-wide advocacy looks like.

Whether you’re a cyclist, policymaker, brand leader, or community advocate, this episode will challenge and inspire your view on what the bike can do.

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Social Links to Ride to Success:

Follow Pedro Couto Lopes:https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening

In this powerful episode of the Ride To Success Podcast, host Pedro Couto Lopes sits down with Julie Cornelius, the visionary founder and Executive Director of World Ride — a nonprofit transforming the lives of women through mountain biking across Nepal, Guatemala, Peru, Lesotho, and Botswana.

Julie shares how a single trip turned into a global mission, how fear can become a catalyst for freedom, and why bikes are more than tools for recreation — they’re vehicles for empowerment and opportunity. From building local women-led bike tourism programs to sparking self-confidence in communities where women were once excluded, Julie’s story will leave you inspired to turn your own passion into meaningful change.

👉 If you’re a cyclist, entrepreneur, changemaker, or someone looking for purpose on and off the bike — this episode is for you.

🔑 Topics Covered:

• Julie Cornelius’ journey from nutritionist to global MTB leader

• The origin and evolution of World Ride

• Building sustainable impact in underserved communities

• How adventure and leadership go hand-in-hand

• Practical insights on turning fear into momentum

💡 Whether you ride, lead, or dream of launching something meaningful — this episode will move you.

🎧 Listen now and follow the Ride To Success Podcast wherever you get your podcasts — Apple Podcasts, Spotify, Google Podcasts, and more.

🎙 Hosted by Pedro Couto Lopes — subscribe for more stories that turn purpose into action.

Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening

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